Green ocean strategy
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Transcript of Green ocean strategy
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Green Ocean Strategy
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The evolution of the economic systems:
agricultural industrial service-based
agricultural industrial service-based
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Biodiversityand
EcosystemServices
EconomicDevelopment
SustainableUse of
Resources
SustainableMaterials
Management
ClimateChange
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Red Ocean Blue Ocean Green Ocean
Compete in existingmarket space.
Create uncontestedmarket space.
Cultivate green marketspace.
Beat the competitionMake the competition
irrelevant.Engage the self-
competition.
Exploit existing demand.Create and capture new
demand.Exploit new demand.
Make the value-cost trade-off.
Break the value-costtrade-off.
Decouple the green-growth trade-off.
Align the whole system ofa firm’s activities with its
strategic choice ofdifferentiation or low cost.
Align the whole systemof a firm’s activities in
pursuit of differentiationand low cost.
Align the whole systemof a firm’s activities inpursuit of growth and
sustainability.
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Red Ocean Blue Ocean Green Ocean
Competition-basedStrategy
Innovation-basedStrategy
Sustainability-basedStrategy
Five Forces Four Action Frameworks Triple-value ChainsFive Forces Four Action Frameworks Triple-value Chains
Beating Value Innovating Value Sustaining Value
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Red Ocean Tool: Five Forces
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Blue Ocean Tool: Four Actions Framework
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EconomicValue
Porter’s Generic Value Chain
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Socially Responsible Conduct
Environmentally Friendly Practice
Embedded Activities
EnvironmentEnvironmentSocial andEconomic
Values
Green Ocean Tool: Triple-value Chains
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Process AccountabilityResourceEfficiency
ProductEffectivenessEfficiency Effectiveness
Green Governance
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7GreenHabits
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ProcessesResources
Products
WastesWastes
Green Governance + Green Habits
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Join the
Green Governance:
• Resource Efficiency
• Process Accountability
• Product Effectiveness
www.greenoceansociety.com
Green Habits:
• Rethink
• Reduce
• Reuse
• Recycle
• Recondition
• Refuse
• Return