Great Holiday Marketing Campaign Ideas Actionable tips and automated workflows
NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT
Step 1. Gather the audience
Integrate your marketing channels
Build your email list
Use the power of the email address
Step 2. Nurture leads throughout the whole holiday season
Step 3. Make a sale!
Step 4. Catch Me If You Can
How?
• Make it easy for them
to go back
How?
• Make it easy for them
to go back
How?
• Focus on what makes
you different
How?
• Focus on what makes
you different
How?
• Add a sense of urgency
How?
• Add a sense of urgency
How?
• Be where your audience is
Don’t just focus on everybody.People who:
• watched more than half of your video
• spent more than 60 seconds on your site
• visited more than X of your pages
• added a product to the cart but didn’t convert
• triggered an event (e.g. clicked a button) but didn’t convert
Step 5. Be Creative
Sometimes you don’t have to be salesy
You just need to understand your audience
Try different things
Try different things
Other ideas
• Time to buy a gift for yourself
• Didn’t get what you wanted?
• Pre-sale / Sales extended / Special celebration
• Get your audience involved!
Let’s build some workflows!
https://www.getresponse.com/resources/guides/holiday-marketing-campaigns-35-tips.html
Thanks!
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