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Zoo CharlotteIt’s time to explore!

Our philosophy is to always feed exploration and sicovry. The more you know about your current environment the better you can help protect it. We encourage everyone to learn about different animals and thier habitats. It’s time to explore!

Here at Zoo Charlotte we strive to provide a natural habitat for animals in the region and help educate people about the wildlife around them. We are more than a typical zoo, doing our best for fuel curiosity and exploration.

Brand Philosophy

Brand Idenity

Primary font: Helvetica NeueSecondary font: Gabrielle

Logos...4Signage...5-6Transportation...7-8Uniforms...9Cafe...10Gift Shop...11Advertisments...12-15

PantoneCMYK 0001RGB 000HEX #000000

Pantone 315 UCMYK 76-30-0-53RGB29-84-120HEX 1D5478

Pantone 641 UCMYK 87-9-0-36RGB29-84-120HEX 1695A3

Pantone 209UCMYK29-1-0-5RGB 172-240-242HEX ACF0F2

Pantone 121UCMYK 0-46-100-8RGB235-127-0HEX EB7F00

Latta Farms

Carolina Raptor Center

Zoo CharlotteFoundation

Zoo Charlotte

Zoo Charlotte Latta FarmsCarolina Raptor Center

Type: Mammal Diet: HerbivoreAverage life span in the wild: Up to 24 yearsSize: Head and body, 23 to 39; Tail, 7.75 to 12 inWeight: 60 lbs (27 kg)

http://www.ncwildlife.org/Learning/Species/Mammals/Beaver2.aspx

Exhibt Display

Entrance Sign

Aquatic

Reptiles

Aquatic

Insect House

Raptor Center

Insect House

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Reptiles

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Restroom Signs

Monarail

Mouse

Snake

Carolina Raptor �Center

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Vehicles

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Zoo CharlotteCarolina Raptor

CenterZoo Charlotte Zoo Charlotte

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ZOOKEEPER FARMHAND

SUSAN JACKREHABILITATIONCOORDINATOR

Cafe Gift Shop

Uniforms

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CafeZoo Charlotte

Cafe

Because beavers’ teeth never stop growing they must constantly gnaw on objects to keep them at aaanageable length.

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Cafe

Cafe

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Carolina Raptor Center

Latta Farms

Zoo CharlotteFoundation

Gift Shop

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Advertisments

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There is more than just bluebirds in your back yard.

Its time to explore!

Zoo Charlotte

Magazine Ad

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Billboards

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Rebecca garberrgarber0@email.cpcc.edu

GRD241-01Fall 2013

Kenn Compton