Post on 23-Aug-2014
description
Visual SM:
Involvement and creativity
May 23rd, 2014
Networking on social sites takes priority over one-on-one email exchanges, telephone calls or even in-person meetings
As a percentage of followers/fans, brands are getting exponentially more engagement in Instagram than inTwitter or Facebook
http://simplymeasured.com/blog
VISUAL COMMUNICATION
INSTAGRAM OR FACEBOOK?
Red Bull posted the same video on both Facebook and Instagram
http://simplymeasured.com/blog
2.600 people
36.100 people
WHY?
Instagram feeds are clean and simple, with less branded content and advertising than one would find on Facebook..
http://simplymeasured.com/blog
In USA, Instagram owns the automotive, media and luxury industries
http://simplymeasured.com/blog
In Spain, media, fashion and lifestyle brands use most of all both
Brands have to create branded content native to the platform, which consumers will be much more likely to share, engage with and endorse
BRANDS AND VISUAL COMMUNICATION
RATIONAL EMOTIONAL
Is that so easy?
Direct Fast Witty One image with multiple meanings Funny
Direct Fast Smart
VINE
Authoring experience is becoming easier as well as creating engaging, high-quality visual content.
https://vine.co/v/bThFt1qVJnW
“Viners”: 15- to 30-year-olds who have perfected the art of telling a good story in the shortest amount of time possible.
https://vine.co/v/MHKqaHnxn9T
https://vine.co/v/bphpbiKmKJw
https://vine.co/v/bV01XZHTz5i
Branding
Not everything works…
https://vine.co/v/Ma9hX6E2pnZ
Consumers make brands
http://www.ispot.tv/ad/7bzh/virgin-mobile-vine-winners
https://vine.co/v/Mi5WPXxZ33g