Post on 07-Apr-2018
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To ,
Shusmita
mukarji
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TAVERN: An establishment licensed to sell alcoholic beverages to beconsumed on the premises.
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Vision: The vision of Blue Grapes is toprovide friendly experience to the customersand to provide fast service and best qualitythat creates long term & healthy relationshipwith them.
MISSION STATEMENT: Stay ahead byintroducing innovative products that createsa profitable outlet with a friendlyatmosphere, good food, and excellentservice where people truly enjoy coming.
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Do What is Right
Excellence in Performance
Commitment in Objectives
Teamwork
Quality
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Off-lately, the wine policy announced by the BJPGovt. in Karnataka has made drinking wine astyle statement.
The decision to promote wine in the circuit of
men and women, both young and elderly hasgiven a new identity to the State.
As of now, consumption of grape wine hasbecome the icing on the cake in all theme
parties. Permission given to consumers to retain upto 9 litres (Some of the main features of the Policy announced in 2008 )
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Target Market:- Age group > 24 years
- High class corporate
- Expatriates
- People who visit PUBs and BARs frequently
Competitors: We analyzed our competitors and studied them welland their offerings, the same target market and following were ourfindings:
- Product Range
- Ambiance
- Services
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Manyata Tech Park, Esteem Mall and GarudaMall are some places where wine tavernshave opened. Restaurants such as Toscano inUB City, Forum Value Mall in Whitefield, andDaddys Deli in Indiranagar 12th Main havegot wine tavern licences. Casa Piccolarestaurant is said to be in the process ofapplying for a licence.
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Objective: to understand the needs of ourcustomers better and what they wanted so that wecould deliver more than what they expect andsatisfy them to the fullest
Methodology: Through conversations with a varietyof groups of students, Corporates & expatriates wefound that their foremost priority was hygiene,wide range and good quality. With a generalcomparison made with pubs and bars they showed astrong inclination towards having variety inProducts. Hence, we made it our responsibility toprovide to our customers the necessary level ofhygiene, quality and variety.
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Unique Blending (Cock-tail)
Exotic AmbianceWide range of acceptable drinks
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Natural Still wines
Sparkling wines likeChampagne,Fortified wines like Port and
Sherry,Aromatic wines like sweet
and dry
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Italy
France
Spain
PortugalAustralia
In all the categories we have the blend of all typesof wines Both imported & domestic wines
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Fruits and vegetable juices
Cold, health and energy drinks
Exotic fruits
Snacks
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Criteria for location- M.G. Road Bangalore
2000 sq.ft
Traffic of target peopleSurrounding environment
Lifestyle and culture in the locality
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Kitchen
Bou
t
ique
Store
N
I
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Happy hours discounts
Event Management
Banners and wall paper in Hotels, Clubs and
ResortsTie up with Meru and Easy cabs
Logo
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Premium pricingCash discounts on membership cards
Party discounts
Human Resource
2- Managers(1 Back end + 1 Front end) 8- Girls + 3 Boys (Services)4- Stewards
1- chef
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Domestic supplies Importers
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Fixed Costs Amount
Rent Advance Rs 25 Lakh
Furniture Rs 35 lakh
Interiors Rs 15 lakh
Total Rs 75 lakh
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Operating Cost Amount
Rent Rs 28,80,000
Human Resource Rs 20,20,000
Inventory Rs 70 lakh
Promotion Rs 1 lakh
Total Rs 1,20,00000
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Variable cost Amount
Electricity Rs 1,20,000
Water Rs 24000
Telephone Bill Rs 24000
Pilferages Rs 1,20,000
Total Rs 2,88,000
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Cost Amount
Operating Cost Rs 1,20,00000
Variable cost Rs 2,88,000
Total Rs 1,22,88,000
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Cost Amount
Total cost Rs 1,97,88,000
Value of sales Rs 1,75,00,000
Cost of sales Rs 1,22,88,000
Gross profit Rs 52,12,000
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THANK YOU
The maker of this project daren,pritam,etc