Post on 16-May-2015
Chrome now accounts for 8% of our worldwide visits, 10% for Safari
Visits by Browser
70%
80%
yInternet Explorer Firefox Safari Chrome
Chrome Marketing
50%
60%
70%
30%
40%
50%
10%
20%
0%
15% of Absolute Radio’s mobile traffic is via an Android deviceMobile Visits by Device
70%
yiPhone iPod SymbiaOS Android BlackBerry Sony
50%
60%
30%
40%
15%
%
20%
0%
10%
Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
Google is responsible for 92% of Absolute g pRadio’s search traffic
Visits by Search Engine
90%
100%
y gGoogle Yahoo Bing MSN
70%
80%
40%
50%
60%
10%
20%
30%
0%
10%
Growth of “absolute” as a search term against gthe demise of “virgin”
Search Visits by Keyword
80%
90%
y yAbsolute Virgin
60%
70%
80%
30%
40%
50%
10%
20%
30%
0%
6.5m total YouTube views to date with 3.3m in launch month due to front page sponsorship
Post Launch YouTube Views (000s)
334 325350
400
( )
207 214234
280
203
250
300
207
171
106
141163
183200 203
150
200
43
17 23
7758 55 53
106
50
100
0
Large increase in Capital FM’s YouTube views g pdue to their Summertime Ball content
YouTube Peer Group Total Views
6,544 6,5177000
ands
pFeb-10 Mar-10 Apr-10 May-10 Jun-10
Note: Absolute’s total i l d ll i i
5,613
5000
6000
Thou
sa includes all views since launch while other brands’
totals are only for currently available clips
3000
4000
2,003 1,881
287 226
1000
2000
287 226 156 48 180
Talk Sport
Absolute Chris Moyles
Total Kiss Capital Kerrang Radio
Xfm Global Galaxy NE
Galaxy Bham
4,300 of July’s audio podcasts were , y pdownloaded via Google Listen (0.14%)
Google Listen’s share of all MP3 Clients0.25%
Google Listen s share of all MP3 Clients
0.15%
0.20%
0.10%
0.05%
0.00%
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