Google+ Authorship

Google+ AuthorshipOverview

Google Plus - What it Is Why its Google+ Authorship important Examples How to Questions, Comments and Discussion

Social Signals Data & Authorship

Google Plus – Why its important

Search results are messy Good content is hard to spot before clicking

through on results. Creditable content is more beneficial to users Markups help search engines like Google Social Influence in search results.

CONTENT IS STILL KINGThe ideas behind Google+ authorship aren’t

new. Its about Trust Unique content is valued Social Relationships influence results

Authorship Rank (AR) 100

Authorship connects people through search. Author Rank Author Authority “Author Juice” + Social Shares & Interactions

“Great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”

– Othar Hansson, Google

Examples of G+ Authorship What G+ Authorship Looks Like in SERPs

SMX Takeaways

“Authorship was a huge topic throughout the whole conference. It is obvious that this will be an important ranking factor in the years to come and it’s smart to start building your online reputation now.” –Brittany Sutphen

Don’t be against Google+

Mike Arnesen SMX Presentation AJ Kohn SMX Presentation

How to implement Google Plus

1. Create a Google+ Profile Remember to upload a high quality headshot and fill

out profile information2. Go to plus.google.com/authorship, sign up with your email

and click on the verification link3. Add link to the publication in “contributor to “ section of

your Google+ profile4. Add link to Google+ profile on the articles landing page

Two options:1. Use rel=author tag from your content that points to your Google+ profile, OR2. Use rel=author from content to the about page then rel=me from about

page to Google+

5. Test: Google rich snippet tool (http://www.google.com/webmasters/tools/richsnippets)

There are no shortcuts in building AuthorityRank

Questions, Comments and Discussion