Post on 24-Jan-2015
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Google Analytics Benchmarking Service Webinar
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Introduction
Sushant Sahani
Web Analytics and Search Engine Marketing Expert at Webucator
Agenda
Google Analytics Benchmarking Service Overview of Google Analytics Data Sharing Options Understanding Benchmarking Service in Google
Analytics Accessing and Analyzing Benchmarking Reports in
Google Analytics Question and Answer Session
Overview of Data Sharing Options
By default your sharing your data with “Google Products and others”
Data Sharing Options in Google Analytics: With other Google products only Anonymously with Google and others Do not share my Google Analytics data
How to Control Data Sharing Options
Demystifying Google Analytics Benchmarking Services
Is data sharing really anonymous? How accurate is this service?
How does Google categorize websites?
Do I get to choose which category my website belongs to?
Can I add a new category in the list of vertical markets?
Accessing Benchmarking Reports
Comparing Your Data With Industry Verticals
Leveraging Benchmark Reports for Improving website performance
Red is Bad and Green is Good
Apply Business Context to Your Analysis
Use Triangulation
Questions & Answers
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Twitter: http://twitter.com/sahanis
Blog: http://seo.blogs.webucator.com
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