Post on 17-Jan-2017
Google AMP forWordpress:
What Bloggers Need to KnowWWW.BECOMEABLOGGER.COM
This will eventually affect publishers.
PAY ATTENTION:
THE PROBLEM:
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THE PROBLEM:
People don’t putup with slowloading pages
WWW.BECOMEABLOGGER.COM
THE PROBLEM:
People don’t putup with slowloading pages
Kissmetrics - 40%of users leaveafter 3 seconds
WWW.BECOMEABLOGGER.COM
THE PROBLEM:
People don’t putup with slowloading pages
ADS
Kissmetrics - 40%of users leaveafter 3 seconds
People install Adblockers
B I GCOMPANIES
who wants to be part of this project?
WWW.BECOMEABLOGGER.COM
B I GCOMPANIES
who wants to be part of this project?
WWW.BECOMEABLOGGER.COM
Open source project built in collaborationwith different partners
What is AMP?
WWW.BECOMEABLOGGER.COM
Open source project built in collaborationwith different partners
What is AMP?
Improves the performance of mobile siteson the web
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HOW?
4xFASTER
10xLESSDATA
Lazy loading - Loadswhat’s needed first.
Specific dimensionsfor the pageGets rid of additional,
“unnecessary” scriptsWWW.BECOMEABLOGGER.COM
Faster loading
Benefits
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Faster loading
Benefits
Fewer abandonspotentially more people consuming your content
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Faster loading
Benefits
Fewer abandons
Preferential treatment
potentially more people consuming your content
Top Stories section in Google
#1
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Your branding is removed
Concerns
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Your branding is removed
Concerns
Sidebar elements are gone
WWW.BECOMEABLOGGER.COM
Your branding is removed
Concerns
Sidebar elements are goneRestricted in terms of what you can add tothe site No commentsLoss of plugin functionality
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Wordpress plugins you'll need to install it
separate property
AMPWWW.BECOMEABLOGGER.COM
How do I Set it Up?
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Check out my free, step-by-step tutorial for you
More on this at WWW.BECOMEABLOGGER.COM