Going lean

Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com

IED, 20 Dec 2016Lesson 10/2016

10. Going lean

Course program1. Start-ups

2. Business Model & Canvas

3. Value Proposition Design

4. Customers & Market

5. Activities & Costs

6. Legal basics

7. Start-up in Italy & ecosystems

8. Design & planning

9. Pitch and launch

10.Going Lean

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Lean Canvas fundamentals

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Why?

“Business plans take too long to write, are seldom updated, and almost never read by others but documenting your assumptions are key.”

4 https://leanstack.com/lean-canvas/

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Lean Vs Business Model

5 https://leanstack.com/lean-canvas/

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10. Going leanhttps://leanstack.com/why-lean-canvas/

10. Going leanhttps://canvanizer.com/how-to-use/business-model-canvas-vs-lean-canvas

Lean Canvas Vs Business Model Canvas

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Solution

“I purposely made the solution box less than one-ninth of the entire canvas because, as entrepreneurs, we are most passionate about the solution box and what we are naturally good at. “

— Ash Maurya, Running lean

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Risks

10 https://leanstack.com/the-10x-product-launch/

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Product Risk – Getting the product right

1. First make sure you have a problem worth solving. 2. Then define the smallest possible solution (MVP). 3. Build and validate your MVP at small scale (demonstrate

UVP). 4. Then verify it at large scale.

11 https://leanstack.com/the-10x-product-launch/

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Customer Risk – Building a path to customers

1. First identify who has the pain. 2. Then narrow down to early adopters who really want your

product now. 3. It’s okay to start with outbound channels. 4. But gradually build/develop scalable inbound channels –

the earlier the better.

12 https://leanstack.com/the-10x-product-launch/

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Market Risk – Building a viable business

1. Identify competition through existing alternatives and pick a price for your solution.

2. Test pricing first by measuring what customers say (verbal commitments).

3. Then by what they do. 4. Optimize your cost structure to make the business model

work.

13 https://leanstack.com/the-10x-product-launch/

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Lean startup cycle

14 http://theleanstartup.com/

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Lean startup cycle

15 http://theleanstartup.com/

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Deming cycle

16 Img by http://www.bulsuk.com/2009/02/taking-first-step-with-pdca.html

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Deming cycle

17 Img by Johannes Vietze CC-BY-SA

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Examples

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10. Going lean19 http://www.slideshare.net/SheenYap1/exploring-the-lean-canvas/28

Facebook 2004

10. Going lean20 http://i0.wp.com/www.multunus.com/wp-content/uploads/2016/03/Skype-Lean-Canvas.jpg

Photosharing desktop app CloudFire

10. Going lean21 http://www.multunus.com/blog/2016/03/business-model-case-study-skype/

Skype

10. Going lean22 http://tommorkes.com/3-step-framework-for-starting-anything-from-scratch-even-if-you-dont-have-money-connections-or-an-audience/

A Brewery

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Pets Clothes

App which allows people to design pets clothes, which lets you put your pet in a costume (like that dog in a spider costume).

23 http://blog.lunarlogic.io/2015/canvases-which-one-should-i-choose/

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Business Model Canvas

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Lean Canvas

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Hints

• Canvases are only a map of the issues that every startup should consider.

• There is no canvas which is always the best. • You can use more than one canvas in the very beginning; it

forces you to look at a product from different perspectives. You can also change a canvas while working with a product.

• If you can’t fill out any canvas in a logical way, you should rethink your business model or even just think again, deeply, about its formula.

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