Going Google: Lessons for the Enterprise

Post on 06-Jul-2015

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Topics covered:* Why has the google.com dominance still not translated into enterprise search dominance?* The right reasons for choosing Google - and some reasons for not choosing Google!* How to work with Google and their ecosystem of partnersGoogle is evolving and expanding beyond its role as principal, no-nonsense Internet search provider to now offering a increasing number of enterprise tools. Google is often seen as the obvious and sexy choice when a new enterprise search solution is needed, but is rarely selected after a comparative product evaluation.One of the reasons for Google's increasing popularity in the enterprise is the almost never-ending good vibes surrounding the company. However experiences show that it is much more fun to work with Google before you become a customer. Many have felt left either alone or with an inexperienced partner. Also, reality is that the enterprise business represents less than 2% of Google's total $22B revenue; does this make enterprise search a risky choice?Having evaluated the many Google enterprise tools and interviewed Google enterprise users, experts and partners around the world, Peter will present his findings from a vendor-neutral perspective. Google has developed some interesting, easy-to-adopt; at times even groundbreaking search offerings. However, like the support offered, it remains work in progress. How can you make the most of working with Google - now and going forward?

Transcript of Going Google: Lessons for the Enterprise

Going Google:Lessons for the Enterprise Peter Sejersen - ps@jboye.dk

About J. Boye

• Independent networking and knowledge sharing firm

• Community of practice: +250 members; practitioners only

• Groups in UK, Denmark and Europe

“ Why can’ t we just have a Google for our enterprise? I’ ve seen that you can just buy Google-in-a-box.”

- Colleague/boss

Agenda

1.Going Google - a risky route?

2.Search

3.Lessons for the enterprise

4.The Google future

“ Google has clearly and dramatically influenced the search marketplace.”

- CMS Watch

Going Google

Google in the enterprise:Collaboration (Apps)

• Desktop suite (Docs)

• Mail

• Calendar

• Chat/IM

• Sites

• Start page

Google in the enterprise:Analytics & Ad$

$$$

The solution to search?

Web vs. Enterprise

The Solution to Enterprise Search?

• Google Search Appliance• Google Site Search

• Google Mini

Overview

Hosted $100 - 2,000 < 100,000 docs

On premise $3,000 - 10,000 < 300,000 docs

On premise $30,000 - 750,000 < 1 billion docs

Black box

Plug and play?

Pricing

Easy to sell

Google is one option...

A proper evaluation?

Working with Google

Corporate culture

Partners

The Google Future?“ This company that thrives on the consumer web and ad revenue it generates

clearly sees the enterprise as a growth engine.”

- Jim Murphy, AMR Research

“ Google now counts 25,000 enterprise search customers, up from last

year’ s 20,000 customers.”

- TechCrunch, June 2009

Wrap up

1.Google Enterprise Search is different than Google.com

2.Google is one option among many others. Chose it for the right reasons

3.Google is a different type of vendor

4.Google is moving into the enterprise

Thank you! - Questions?• Join the conversation:

• J. Boye Blog: www.jboye.com/blog

• Twitter: @jboye / @psejersen

• Community of Practice: www.jboye.com/cop

• Resources:

• CMS Watch: The Enterprise Search Report

• Arnold & White: Successful Enterprise Search Management

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