Analysis of qualitative data

ACTION RESEARCH

CUSTOMER INTERACTION WITH PROTOTYPE

ANALYSIS AND IMPROVEMENT OF PROTOTYPE

FINALIZED CONCEPT

GENERAL CUSTOMER INTERACTIONS

PIN POINT ANALYSIS PROTOTYPE DESIGN

PIN POINT - INTERESTING AREAS TO RESEARCH FURTHER.FRAME THE PROJECT

GENERAL CUSTOMER INTERACTIONS

BEHAVIOURSNEEDSDRIVING FORCESKNOWLEDGEEXPECTATIONSDREAMS

PATTERNSRE-OCCURING TENDENCIESHIGHEST RELEVANCECJM, BEHAVIORAL GROUPS VISUALIZE!

ANALYSIS CLUSTERS OF INSIGHTS & PRINCIPLES

CLUSTERS OF INSIGHTS & PRINCIPLES

CUSTOMER PROOVEN SOLUTION

ANALYSIS - CUSTOMER INSIGHTS

CUSTOMER PROOVEN SOLUTION

ANALYSIS - CUSTOMER INSIGHTS

WHAT?WHY?

CLUSTERS OF INSIGHTS & PRINCIPLES

WHAT?WHY?

CLUSTERS OF INSIGHTS & PRINCIPLESEXAMPLES

To administer a child is a family matter!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,

!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079

!"#$%"8(8"0*"0,"6()3*

!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'

ANALYSIS

!"#$%&'(#)*+,'-&.),*/"#0)*1#2&..(*34"#5'(&.(#6(*('&7#)*3)6%.3

ANALYSIS

!"#$%&'(#)*+,'-&.),*" " !"<%.+"(3-"0,-%'40%5*"0,"2'(3&" " !"=077"0,"50-$"9(3'"%>&%'0%,)%"6'(8"9(3'"0,-%'.)-0(,*" " !"?0*)3**"9(3'"23-"6%%70,2" " !"@'0-%"+(5,".77"/%9"6.)-('*"(,"&(*-!0-*"AB3(-%*C"(;*%'4.-0(,*C""" " "".)-0(,*C"&'(;7%8*C"-$(32$-*C"-(3)$&(0,-*C";%$.40(3'*C",%%+*C"" " ""+'040,2"6(')%*C"/,(57%+2%C"%>&%)-.-0(,*C"+'%.8*"%-)DE

ANALYSIS

/"#0)*1#2&..(*3" " !"<%.+".77"-$%"&(*-!0-*"(3-"7(3+".,+"&7.)%"-$%8"(,"."5.77" " !"F(4%"&(*-!0-*".'(3,+"-("6('8")73*-%'*"50-$")(88(,""" " ""+%,(80,.-('*" " !"G%%&"."704%"+0*)3**0(,"0,"-$%"2'(3&"5$%,"6('80,2"" " "")73*-%'*"" " !"H''.,2%".,+"'%.''.,2%"-077"-$%"2'(3&"6%%7"*.-0*69%+

ANALYSIS

4"#5'(&.(#6(*('&7#)*3)6%.3" " !"I((/".-"-$%"&(*-!0-*"0,"%.)$")73*-%'".,+"-'9"-("*388.'0J%"" " ""-$%8"0,".")(88%,-" " !"K0)/"L!M"&(*-!0-*"6'(8"-$%")73*-%'"-$.-"*3&&('-"-$%")(88%,-" " !"N(8;0,%"-$%")(88%,-".,+"&(*-!0-*"-(")'%.-%"-$%"2%,%'.7"" " ""0,*02$-" " !"?("-$0*"6('".77"-$%")73*-%'*

EXAMPLE OF GENERAL INSIGHT

To administer a child is a family matter!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,

!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079

!"#$%"8(8"0*"0,"6()3*

!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'

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REMEMBER TO: THE GOAL IS TO HAVE A JOINT UNDER-STANDING FOR THE CUSTOMERS:

SUMMARY