Götgatan Jam 2014 - Analysis of qualitative data
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Transcript of Götgatan Jam 2014 - Analysis of qualitative data
Analysis of qualitative data
ACTION RESEARCH
CUSTOMER INTERACTION WITH PROTOTYPE
ANALYSIS AND IMPROVEMENT OF PROTOTYPE
FINALIZED CONCEPT
GENERAL CUSTOMER INTERACTIONS
PIN POINT ANALYSIS PROTOTYPE DESIGN
PIN POINT - INTERESTING AREAS TO RESEARCH FURTHER.FRAME THE PROJECT
GENERAL CUSTOMER INTERACTIONS
BEHAVIOURSNEEDSDRIVING FORCESKNOWLEDGEEXPECTATIONSDREAMS
PATTERNSRE-OCCURING TENDENCIESHIGHEST RELEVANCECJM, BEHAVIORAL GROUPS VISUALIZE!
ANALYSIS CLUSTERS OF INSIGHTS & PRINCIPLES
CLUSTERS OF INSIGHTS & PRINCIPLES
CUSTOMER PROOVEN SOLUTION
ANALYSIS - CUSTOMER INSIGHTS
CUSTOMER PROOVEN SOLUTION
ANALYSIS - CUSTOMER INSIGHTS
WHAT?WHY?
CLUSTERS OF INSIGHTS & PRINCIPLES
WHAT?WHY?
CLUSTERS OF INSIGHTS & PRINCIPLESEXAMPLES
To administer a child is a family matter!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,
!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079
!"#$%"8(8"0*"0,"6()3*
!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'
ANALYSIS
!"#$%&'(#)*+,'-&.),*/"#0)*1#2&..(*34"#5'(&.(#6(*('&7#)*3)6%.3
ANALYSIS
!"#$%&'(#)*+,'-&.),*" " !"<%.+"(3-"0,-%'40%5*"0,"2'(3&" " !"=077"0,"50-$"9(3'"%>&%'0%,)%"6'(8"9(3'"0,-%'.)-0(,*" " !"?0*)3**"9(3'"23-"6%%70,2" " !"@'0-%"+(5,".77"/%9"6.)-('*"(,"&(*-!0-*"AB3(-%*C"(;*%'4.-0(,*C""" " "".)-0(,*C"&'(;7%8*C"-$(32$-*C"-(3)$&(0,-*C";%$.40(3'*C",%%+*C"" " ""+'040,2"6(')%*C"/,(57%+2%C"%>&%)-.-0(,*C"+'%.8*"%-)DE
ANALYSIS
/"#0)*1#2&..(*3" " !"<%.+".77"-$%"&(*-!0-*"(3-"7(3+".,+"&7.)%"-$%8"(,"."5.77" " !"F(4%"&(*-!0-*".'(3,+"-("6('8")73*-%'*"50-$")(88(,""" " ""+%,(80,.-('*" " !"G%%&"."704%"+0*)3**0(,"0,"-$%"2'(3&"5$%,"6('80,2"" " "")73*-%'*"" " !"H''.,2%".,+"'%.''.,2%"-077"-$%"2'(3&"6%%7"*.-0*69%+
ANALYSIS
4"#5'(&.(#6(*('&7#)*3)6%.3" " !"I((/".-"-$%"&(*-!0-*"0,"%.)$")73*-%'".,+"-'9"-("*388.'0J%"" " ""-$%8"0,".")(88%,-" " !"K0)/"L!M"&(*-!0-*"6'(8"-$%")73*-%'"-$.-"*3&&('-"-$%")(88%,-" " !"N(8;0,%"-$%")(88%,-".,+"&(*-!0-*"-(")'%.-%"-$%"2%,%'.7"" " ""0,*02$-" " !"?("-$0*"6('".77"-$%")73*-%'*
EXAMPLE OF GENERAL INSIGHT
To administer a child is a family matter!"#$%"&'()%**"+(%*",(-"-./%"-$%"+.+"0,-(")(,)0+%'.-0(,
!"1.'+"-("2%-".,"*-.-3*"(4%'40%5"(6"-$%"5$(7%"6.8079
!"#$%"8(8"0*"0,"6()3*
!":.)$").*%"0*";.*%+"(,".,".,"0,+040+3.7"*()0.7"*%)3'0-9",38;%'
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REMEMBER TO: THE GOAL IS TO HAVE A JOINT UNDER-STANDING FOR THE CUSTOMERS:
SUMMARY