Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing

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"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.

Transcript of Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing

GLOBAL,

SOCIAL &

VALUABLE a framework for connected business

BRAINS

of trees are in the roots

the

Sustainable

value through communication.

we create

Eighty Percent

of what we do online today didn’t exist five years ago.

Loyalty Rules

sell

Relationships

not products

IMAGE CONTENT PURCHASE

QuickTime™ and a decompressor

are needed to see this picture.

time

valu

e

Eighty Eight Percent

of marketers are investing in content.

High Quality

Content

Committed

Engagement

teams

Obsession

with Analytics

value-

generating

actions

+25% AOV

from social

Massive expansion of

keywords

+60% in North America

+35% in Europe

“HyperMiling”

+212% Traffic

Sustainable

value through communication.

we create

thank you Gary Stein

@garyst3in