Global Deployments

Case Study: India

Case Study: India

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Market Market opportunity

• 693 MM adults, 584 MM subscribers, 41% unbanked

Market Needs

• Cash replacement, convenience for small & essential payments (top up, bill pay)

• Cost and time effective P2P solution• Support for all phone types• Agent distribution and cash in/out, to address limited reach

of banking networks• Compliance with RBI regulations

Obopay solution

Solution • EasyPay (Bill payment, top-up), EasySend (EasyPay+ transfer, cash out)

• Agent management platform• Multi-bank solution• Interoperability with ATM and national switch

Deployment • Direct service: Mobile Money Services• Distributed through Nokia agents• Partnered with Two retail banks/carrier Agnostic

Opportunity Platform Additions

• Agent management platform• Bill Pay, Top Up solution• Merchant platform

Future growth

• Acquire smaller un-acquired merchants• 200,000+ retailers as agents• Interoperability for consumers and merchants

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Case Study: Nokia Money

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Help partners drive innovation

Partnering with Nokia to build a financial service mass market offering with 200,000+ retailers in India.

With over 300 million handsets deployed Nokia, marketing to consumers and over 12 million small merchants.

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Catalyzing mobile payments worldwide

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www.linkedin.com/company/obopay

http://blog.obopay.com/

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www.facebook.com/ObopayMobilePayments