Global deployments case study Kenya
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Global Deployments
Case Study: Kenya
Case Study: Kenya
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Market Market opportunity
• 39 MM people, 21 MM subscribers by 2011• 80% + cash economy
Market Needs
• Replacement for cash for person-to-person and person-to-merchant transactions
• Convenient solutions for Bill Pay, Top Up• Support for all phone types, agent distribution and cash
in/out• Mobile Money part of competitive dynamics between
telecom operators
Obopay solution
Solution • Agent management platform, stored value account, money transfer, airtime top-up, account management
• Viral customer acquisition (invite), cardless ATM withdrawals, deposit at the POS
• Dual language support• Mobilized bank accounts
Deployment • Licensed platform with on-going revenue share• Operator distribution (YU), partnership with Equity Bank
Opportunity Platform Addition
• Agent management platform• Implementation experience in market with low bank
penetration
FutureGrowth
• Extension to Uganda, Congo, East Africa• Inbound Remittance• Multi-Bank
Corporate Website
Strategic Partnership: Essar
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Telecom Operator
When: 2008 Strategic Investment
Why Essar: • One of India’s largest conglomerates• Leading Mobile Operator in India & East Africa• Looking for new services to differentiate offerings
What : YuCash by Obopay• Platform customization and licensing to YU (Kenyan operator)
for operations in Kenya
How : Go-to-market• Distribution by YU agents in Kenya• YU marketing , advertisement, enrollment, operations• Partnerships with EquityBank
Essar is deploying the Obopay developed solution to differentiate its services and better compete with other operators
Corporate Website
Read our http://blog.obopay.com
Case Study: Kenya
Corporate Website
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Catalyzing mobile payments worldwide
Join us on www.linkedin.com/company/obopayCorporate Website
Thank You
www.linkedin.com/company/obopay
http://blog.obopay.com/
http://twitter.com/Obopay
www.facebook.com/ObopayMobilePayments