Giving USA 2014

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By Keith Curtis

Transcript of Giving USA 2014

Giving USA 2014The Annual Report on Philanthropy for the Year 2013PRESENTED BY KEITH CURTIS

The Curtis Group

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Celebrating 25 years of fundraising success

We’ve raised hundreds of millions for over 150 nonprofits

Member of the Giving Institute

Keith is chair of Giving USA Foundation

The Giving Institute

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The Giving Institute: Shared intelligence. For the greater good.

Offers thought leadership on philanthropy

Promotes high standards of ethical fundraising

Created Giving USA, the annual report on philanthropy, a

public service initiative of the Giving Institute

Giving USA 2013

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The 59th consecutive edition of Giving USA

Longest-running comprehensive study of its kind

Published by GUSA Foundation

Researched and written by the Indiana University Lilly Family

School of Philanthropy

Overview: Giving USA 2013

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Americans donated an estimated $335.17 billion

An increase of 4.4% - $18.94 billion

The fourth straight year of gains

Not at 2007 prerecession highs, but increased 12.3% since end of

recession (adjusted for inflation)

Overview: Giving USA 2013

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“While this has been a particularly slow recovery, many charities are

beginning to see the light at the end of the tunnel. Donors are

increasingly more comfortable giving to the causes they care about and

at a level in keeping with the impact they would like to make.”

- L. Gregg Carlson, president of Carlson Fundraising and past chair

of GUSA Foundation

Economic Indicators and Giving(Current Dollars)

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2013

GDP 3.4%

Corporate pre-tax profits 3.4%

S&P 500 29.6%

Personal Consumption 1.1%

Disposable Personal Income 1.9%

Consumer Confidence 80.5

Total Giving with S&P 500

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S&P 500, 5-Year Span

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Total Giving 1973-2013

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2013 Giving: $335.17 billion

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Changes in Giving by Source

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Giving by Source, 5-Year Spans

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Recipients of 2013 Gifts

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Recipients of 2013 Gifts

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Flat –0.2% Religion, 31% of donations

8.9% Education, 16% of donations

2.2% Human Services, 12% of donations

15.5% Foundations, 11% of donations

6% Health, 10% of donations

Recipients of 2013 Gifts

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8.5% Public-Society Benefit, 7% of donations

7.8% Arts, Culture and Humanities, 5% of donations

6.7% International Affairs, 4% of donations

7.5% Environment/Animals, 3% of donations

Changes by Recipients 2013

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Giving by Recipient, 5-Year Spans

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Subsectors Returning to

All-Time Highs (Inflation-adjusted)

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Have reached or surpassed: Have not yet reached:

Education – 8.5%

Human Services – 17.5%

Health – 12.2%

Environment/Animals – 7.5%

Foundations – 1.3% (in 2012)

Religion – 4%

Arts – .6%

Public-Society Benefit – 10.8%

International Affairs – 32.9%

Subsector Growth 2009-2013

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-16.1%

-2.4%

1.6%

6.4%

12.5%

21.9%

22.3%

27.1%

37.2%

-20.00% -10.00% 0.00% 10.00% 20.00% 30.00% 40.00%

To Foundations

Human Services

Health

Arts

Environment

Public-Society Benefit

Education

Percent Change in Donations Received: 2009-2013

International

Religion

501(c)(3) Orgs, 2002-2013

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What’s Trending Now

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Individual Giving

66% of all households give, average gift: $2,974

95% of HNW households give

Wealthier donors more likely to give to education,

arts, and health

Family Foundations

Account for 48% of all foundation giving

Giving increased 80% in the last 10 years

What’s Trending Now

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Corporate Giving

50% of giving is in-kind – much of it pharma

Nonprofit missions must align with the company’s

priorities – marketing driven

Donor Advised Funds

A major role in growth of community foundation giving

Continues to grow

National and Community Foundation DAF’s –

4.3% of all giving

What’s Trending Now

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Government Funding

Continuing to see cutbacks

Capital Campaigns

More nonprofits moving into campaigns

Donors continue to see giving as an investment

Giving is up four years in a row.

Almost $9 out of $10 comes from

individuals. #bbcon

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Tweet this now

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Don’t forget to complete

a session survey! Each completed survey enters you into a drawing to win a

complimentary registration to bbcon 2015 in Austin, Texas*.

*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be

exchanged, applied to, or combined with any other offer.

Feeling powered on for your mission?

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Learn more about GUSA 2014!

Visit curtisgroupconsultants.com to link to the free

GUSA highlights report. Receive a 30% discount when

purchasing the full report. Use code: GI1430