Giving USA 2014
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Transcript of Giving USA 2014
Giving USA 2014The Annual Report on Philanthropy for the Year 2013PRESENTED BY KEITH CURTIS
The Curtis Group
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Celebrating 25 years of fundraising success
We’ve raised hundreds of millions for over 150 nonprofits
Member of the Giving Institute
Keith is chair of Giving USA Foundation
The Giving Institute
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The Giving Institute: Shared intelligence. For the greater good.
Offers thought leadership on philanthropy
Promotes high standards of ethical fundraising
Created Giving USA, the annual report on philanthropy, a
public service initiative of the Giving Institute
Giving USA 2013
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The 59th consecutive edition of Giving USA
Longest-running comprehensive study of its kind
Published by GUSA Foundation
Researched and written by the Indiana University Lilly Family
School of Philanthropy
Overview: Giving USA 2013
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Americans donated an estimated $335.17 billion
An increase of 4.4% - $18.94 billion
The fourth straight year of gains
Not at 2007 prerecession highs, but increased 12.3% since end of
recession (adjusted for inflation)
Overview: Giving USA 2013
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“While this has been a particularly slow recovery, many charities are
beginning to see the light at the end of the tunnel. Donors are
increasingly more comfortable giving to the causes they care about and
at a level in keeping with the impact they would like to make.”
- L. Gregg Carlson, president of Carlson Fundraising and past chair
of GUSA Foundation
Economic Indicators and Giving(Current Dollars)
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2013
GDP 3.4%
Corporate pre-tax profits 3.4%
S&P 500 29.6%
Personal Consumption 1.1%
Disposable Personal Income 1.9%
Consumer Confidence 80.5
Total Giving with S&P 500
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S&P 500, 5-Year Span
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Total Giving 1973-2013
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2013 Giving: $335.17 billion
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Changes in Giving by Source
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Giving by Source, 5-Year Spans
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Recipients of 2013 Gifts
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Recipients of 2013 Gifts
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Flat –0.2% Religion, 31% of donations
8.9% Education, 16% of donations
2.2% Human Services, 12% of donations
15.5% Foundations, 11% of donations
6% Health, 10% of donations
Recipients of 2013 Gifts
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8.5% Public-Society Benefit, 7% of donations
7.8% Arts, Culture and Humanities, 5% of donations
6.7% International Affairs, 4% of donations
7.5% Environment/Animals, 3% of donations
Changes by Recipients 2013
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Giving by Recipient, 5-Year Spans
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Subsectors Returning to
All-Time Highs (Inflation-adjusted)
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Have reached or surpassed: Have not yet reached:
Education – 8.5%
Human Services – 17.5%
Health – 12.2%
Environment/Animals – 7.5%
Foundations – 1.3% (in 2012)
Religion – 4%
Arts – .6%
Public-Society Benefit – 10.8%
International Affairs – 32.9%
Subsector Growth 2009-2013
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-16.1%
-2.4%
1.6%
6.4%
12.5%
21.9%
22.3%
27.1%
37.2%
-20.00% -10.00% 0.00% 10.00% 20.00% 30.00% 40.00%
To Foundations
Human Services
Health
Arts
Environment
Public-Society Benefit
Education
Percent Change in Donations Received: 2009-2013
International
Religion
501(c)(3) Orgs, 2002-2013
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What’s Trending Now
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Individual Giving
66% of all households give, average gift: $2,974
95% of HNW households give
Wealthier donors more likely to give to education,
arts, and health
Family Foundations
Account for 48% of all foundation giving
Giving increased 80% in the last 10 years
What’s Trending Now
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Corporate Giving
50% of giving is in-kind – much of it pharma
Nonprofit missions must align with the company’s
priorities – marketing driven
Donor Advised Funds
A major role in growth of community foundation giving
Continues to grow
National and Community Foundation DAF’s –
4.3% of all giving
What’s Trending Now
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Government Funding
Continuing to see cutbacks
Capital Campaigns
More nonprofits moving into campaigns
Donors continue to see giving as an investment
Giving is up four years in a row.
Almost $9 out of $10 comes from
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Don’t forget to complete
a session survey! Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
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Feeling powered on for your mission?
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Learn more about GUSA 2014!
Visit curtisgroupconsultants.com to link to the free
GUSA highlights report. Receive a 30% discount when
purchasing the full report. Use code: GI1430