#GiftARecharge

Campaign@FreeCharge

Aim

To engage audience on the twitter handle ofFreeCharge.com on the occasion of Diwali

#GiftARecharge

• #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.

Execution

• #GiftARecharge trended in India for 5 hours.• Followers increased – 150+ • Creative and massive engagement through

tweets related to Gifting, Mobile Recharge and festival fever.

Impact

Became Top Trend in IndiaDelhi Mumbai Bangalore

India

Tweet Count

• Overall tweet count including freecharge’s hashtag & @freecharge – 2,812

• Tweet count with freecharge’s hashtag - 2,785• Overall Activity- 5,597

FreeCharge’s Exposure

• Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483

• Exposure with @freecharge – 2,540,874• Exposure with Freecharge’s hashtag -

2,695,609

Tweets’ Screenshot

Exposure’s screenshot

Thank you

Team Viralcurry