#GiftARecharge campaign by Viralcurry
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Transcript of #GiftARecharge campaign by Viralcurry
![Page 1: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/1.jpg)
#GiftARecharge
Campaign@FreeCharge
![Page 2: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/2.jpg)
Aim
To engage audience on the twitter handle ofFreeCharge.com on the occasion of Diwali
#GiftARecharge
![Page 3: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/3.jpg)
• #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.
Execution
![Page 4: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/4.jpg)
• #GiftARecharge trended in India for 5 hours.• Followers increased – 150+ • Creative and massive engagement through
tweets related to Gifting, Mobile Recharge and festival fever.
Impact
![Page 5: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/5.jpg)
Became Top Trend in IndiaDelhi Mumbai Bangalore
India
![Page 6: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/6.jpg)
Tweet Count
• Overall tweet count including freecharge’s hashtag & @freecharge – 2,812
• Tweet count with freecharge’s hashtag - 2,785• Overall Activity- 5,597
![Page 7: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/7.jpg)
FreeCharge’s Exposure
• Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483
• Exposure with @freecharge – 2,540,874• Exposure with Freecharge’s hashtag -
2,695,609
![Page 8: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/8.jpg)
Tweets’ Screenshot
![Page 9: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/9.jpg)
Exposure’s screenshot
![Page 10: #GiftARecharge campaign by Viralcurry](https://reader036.fdocuments.us/reader036/viewer/2022082916/54b5ea634a795949388b457e/html5/thumbnails/10.jpg)
Thank you
Team Viralcurry