USING ONLINE TOOLS TO ENHANCE YOUR FUNDRAISING & YOUR BRAND

Let’s start with the basics - get online!!

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Paper forms get lost, rained on…and worse yet try deciphering the penmanship!!

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Moving your sponsorship collection online allows you (and your supporters) with greater tools to manage the fundraising aspects of

the event.

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And don’t just go online – design “mobile first” as your fundraisers are on the move!

• Simplify the data collection as much as possible (do you really need that field?)

• Minimise the number of steps/screens (scrolling ok, new pages loading…not so much)

• Minimise the imagery/content to improve page load speed

• Increase the size of key features, i.e. the donate button, gift levels, etc

• Be mindful of drop-down selections

TIPS TO MAKE YOUR DONATION PROCESS EASIER ON A MOBILE DEVICE

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Increase your net gift amount with Donor Cover

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The latest Blackbaud Heroix feature allows your supporters to donate a little bit more towards the transaction fee – meaning the

donation amount gets to the charity in full.

Think about the user journey

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• Capture the individual in the moment - Provide your supporters direction on how to set up a fundraiser page directly from

the event information page - If there’s an event registration - link the event registration process to setting up a

fundraising page - If you cannot directly link the processes onscreen – put the instructions in the

email confirmation - Put instructions in the email confirmation anyway

• Keep reminders about the fundraising portal in all communications to participants

TIPS TO IMPROVING THE USER JOURNEY

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It’s your event – own your brand!

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• Make sure your brand is at the forefront of the experience

• Create custom URLs which are also shareable / legible

• Encourage promotion of your brand through sharable content / imagery

TIPS ON BRANDING

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Keep your participants encouraged

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Help fundraisers to be more successful and they’ll be more likely to participate in future events.

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Use your event data

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Keep your community informed of your progress

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Leaderboards provide community and a bit of healthy competition

Make your content work double-time

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Everyone loves an infographic!

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Encourage your participants to share their story and fundraising efforts socially

• Make it easy

• Identify what motivates your supporters and followers

• React fast to trends (if appropriate)

• Make them laugh (or express another strong emotion)

• Keep it smart

TIPS FOR MAKING YOUR CONTENT SHAREABLE

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• Don’t lose authenticity

• Don’t lose the emotion

• Don’t lose the personal touch (or your personality)

• DO speak like a human being

• DO be genuine

• DO use your fundraising and communication knowhow

SOME FINAL TIPS

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Thank you for attending!

For more information & resources visit: www.blackbaud.co.uk/heroix