Getting Started with Social Media

Today’s presenters

• Joe Racanelli, Vice President, TMX Equicom

• Darrell Heaps, CEO, Q4 Web Systems

Some call social media a revolution…

Not just for kids anymore

* Sources: IDC Research

Of all workers use social media for business reasons

57%

Not just for kids anymore

* Sources: Pingdom

Average age of users:

37

Age distribution

Average age is getting older

Reasons

StrategicTactical

Share news

Recruit qualified staff

Build long-term relationships

Interact with stakeholders

Build awareness

Sell more products

Build website traffic

Cornerstones

Who is using social media?

Getting started!

Complement your existing communications strategy

Determine your objectives

Identify your audience

Select the right platform

Measure/Evaluate

Roadmap

1 tool

Network effect

Monitor

Test

Build audience

Integrate + tools

Frequently asked questions:

• Can small companies use social media?

• What are the costs?

• What are the risks?

• How tech-savy do you need to be?

• Where should I start?

Questions?

Getting Started with Social Media