Getting Started with Social Media
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Getting Started with Social Media
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It’s a fact: 77% of the fastest-growing companies are incorporating social media into their day-to-day activities – from interacting with customers to raising their profile.Check out this TMX Equicom webinar and learn how to use social media to support your company’s IR and communication objectives.
Transcript of Getting Started with Social Media
Getting Started with Social Media
Today’s presenters
• Joe Racanelli, Vice President, TMX Equicom
• Darrell Heaps, CEO, Q4 Web Systems
Some call social media a revolution…
Not just for kids anymore
* Sources: IDC Research
Of all workers use social media for business reasons
57%
Not just for kids anymore
* Sources: Pingdom
Average age of users:
37
Age distribution
Average age is getting older
Reasons
StrategicTactical
Share news
Recruit qualified staff
Build long-term relationships
Interact with stakeholders
Build awareness
Sell more products
Build website traffic
Cornerstones
Who is using social media?
Getting started!
Complement your existing communications strategy
Determine your objectives
Identify your audience
Select the right platform
Measure/Evaluate
Roadmap
1 tool
Network effect
Monitor
Test
Build audience
Integrate + tools
Frequently asked questions:
• Can small companies use social media?
• What are the costs?
• What are the risks?
• How tech-savy do you need to be?
• Where should I start?
Questions?
Getting Started with Social Media
