Post on 23-Jan-2018
BRANDING/verb/ 1. The act of branding is the process involved in
creating a unique name and image for a product or service in the consumers' mind that establishes a significant and
differentiated presence in the marketplace.
MARKETING/noun/ 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients and partners.
ADVERTISING/noun/ The process used in calling the public’s attention to your business, usually for the purpose of selling products or services,
through the use of various forms of media, such as print, broadcast, outdoor or online.
DESIGN/verb/ The conception of a plan or convention which influences
and guides the construction of an object or a system, sometimes used as a synonym for graphic design.
Title = 3
Subhead = 2
Branding = 3
Use of Color = 8
Images = 2
Copy = 5
Design = 7
Overall = 4.5Impact= 6
INTERNET/noun/ A general term used to describe a global network of
computers used to transmit information. The most familiar aspect of the Internet is the World Wide Web, which consists of various
interlinked websites.
Branding = 7
Headline = 7
Overall = 6.4Impact= 6
Copy = 5
Features = 6
CTA = 8
Images = 5
Product = 7
SOCIAL MEDIA/noun/ People using content and technology to communicate with
other people in a social network. Satellite Marketing
MULTIMEDIA/noun/ Media that uses a combination of different content forms, including a combination of text, audio, still images, animation,
video or interactivity.
Overall = 4.7Impact= 6
Design = 6 Process = 7 CTA = 2
Message = 5 Motion = 6 Branding = 1Music = 5VO = 7
PUBLIC RELATIONS/noun/ Communication management that makes use of the
public eye and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about a company and/or its
products or services.
Overall = 8.0Impact= 7
Product = 9
Audience = 8
Branding = 9
Positioning = 8
Engagement = 7
Demo = 8
Presenter = 8
Overall = 7.5Impact= 8
Branding = 9
Messaging = 7
Venue = 8
Engage = 7
Audience = 7
Social = 8
Program= 7
Invites = 7 Experience = 7
SALES/noun/ Any of a number of activities designed to promote
customer purchase of a product or service.
Overall = 6.0Impact= 6
Branding = 7 Products = 7 Messaging = 5Presentation = 4
Production = 7 Copy = 7Headlines = 5
Market Ready Index Self-Assessment
The Value of the Self-Assessment
• A subjective evaluation by you based on what you know
• 10 questions about the 10 channels of communication
• A conversation starter about how prepared your business is to compete in your marketplace
Assessments can help.
Measurement can help businesses with an objective evaluation to help address unique challenges.
• Entrepreneurs preparing to attract Investors.
• SMB’s working to grow their market share.
• Enterprise planning to expand their business.
• Manufacturers looking to incentivize reseller sales.
• Franchisors managing a national brand.