Post on 03-Sep-2014
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Confidential ©2010 Network Solutions, LLC
Get Found In The Search Engines: SEO 101
Randy WindsorSearch Marketing
Coach
Network Solutions
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How do I deliver a week’s worth of information in just 45
minutes?Explain How The Engines Succeed
Define Search Engine Optimization
Create a “Top Ten List”of Best Practice Strategies
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How do the Search Engine Succeed?
Who do you search on?
They have to provide the most relevant results possible when a person does a
search
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In short, it is putting information into your site properly and then helping the Search Engines to find it so they can use it.
What is Search Engine Optimization?
Search Engine Optimization is a process of adding or editing information within the pages of a website in such a way that the Search Engines will find that
information, digest it, index it and then use it as a result for a search
query
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What is a Keyword?
A Keyword is a single word or any number of words that can be entered into a Search Engine to obtain a result
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Now It’s Time for Our “Top Ten List”!
Drum Roll Please !!!
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Use Keywords in your internal page URLs (If possible)
#10 – Keywords in URLs
Keywords in the URLs may help your pages rank for those words
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Select a descriptive domain name
#9 –Domain Name Selection
Be certain that people know what you do by looking at your domain name
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Each link leads to more specific internal pages
#8 – Accessible Navigation Structure
Use a logical and simple navigation structure
The search engines must find your internal pages to rank the information those pages have
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Create theme based pages
#7 – Theme Based Pages
The Search Engines must provide a page that is relevant to what a person is searching for
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Use Tags and Meta Tags properly
<html><head><title>Understanding ping pong grips </title><meta NAME="description" CONTENT=“Are you looking for a comfortable way to grip your ping pong paddle? Are you wanting to improve your ping pong game? We may have the answer to your questions."><meta NAME="keywords" CONTENT=“ping pong grip, table tennis method, shakehand, penhold">
#6 – Meta Data
Search Engines can use Meta Data to better understand page content
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Use keyword rich anchor text for all internal links
#5 – Text Based Internal Links
Keywords in anchor text tell engines about the page before they get there
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Target effective keywords
#4 –Proper Keyword Selection
Understand how your potential customers search – What words do they use?
What will a person type into an engine when looking for
something you fer?
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Create good original content
#3 – Original Content
Create information that cannot be found anywhere else. Don’t copy !!
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Linking, Linking, Linking !!!
7 out of the top 10 factors impactingnatural search rankings have to do
with links
#2 – Linking
Inbound, Outbound, Internal – It is ALL very important!
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Know what you are actually up against!
Competitive analysis will help you learn how to rank better in the
engines
#1 – Don’t Try To Beat The Engines
Don’t think about beating the engines! You must beat your competitors!
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1 – Think of beating your competitors, not the Search Engines!2 - Linking, Linking, Linking !!!3 - Create good original content4 - Target effective keywords
5 - Use keyword rich anchor text for all links6 - Use Tags and Meta Tags properly7 - Create theme based pages
8 - Use a logical and simple navigation structure9 - Use a descriptive domain name
10 - Use Keywords in your internal page URLs if possible
“Top Ten” Search Engine Optimization Tips:
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Establishing Your Website Footprint
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