Post on 15-Feb-2017
I’m Jay.CEO @ New Haircut
uncover insights >>> build solutions >>> innovation
Intro
3
SUCCESS STORIES FEATURED BY GOOGLE VENTURES, XO GROUP, INVISION AND OTHERS.
NEXT GENERATION OF CLIENT SOLUTIONS SUCCESSFULLY LAUNCHED
DESIGN THINKING WORKSHOPS ROLLED OUT GLOBALLY
ROOTED IN CREATING EXCEPTIONAL DIGITAL PRODUCTS
DESIGN SPRINTS EXPAND OUR DESIGN THINKING PROCESSES
Our own innovation journey…
NEW HAIRCUT LABS LAUNCHES DUCO DESIGN SPRINT APP
Intro
Who is this talk for?
Individuals and teams who believe in the value of
design sprints and want help getting others to buy in.
Intro
A DESIGN SPRINT IS A FRAMEWORK FOR VALIDATING IDEAS AND SOLVING A BIG CHALLENGE.
Mon Tues Wed Thur Fri
UNDERSTAND IDEATE DECIDE PROTOTYPE TEST
Intro
The good.
NY Times & WSJ best seller
273,000 results for “design sprints”
Teams successfully adopting the framework across the globe
Intro
New York
Berlin
Timisoara
Helsinki
Malta
New Haircut design thinking workshop locations
The challenges
IN STARTUPS AND… CORPORATIONS
“Every meeting I feel like I’m the sole person, pushing for innovation and design sprints in
front of a sullen crowd.”
— Principal Engineer @ growth-stage startup
“Having 200 global stakeholders per project makes design sprints nearly impossible.”
— VP @ Fortune 500 Financial Institution
Intro
Reality Design sprints ≠ results
Intro
My promise
To provide immediate and actionable steps to begin
implementing design sprints into your company culture.
Intro
Pushback
The pushback we hear
Pushback
“Design sprints are not…”
“We’re already running sprints.”
“That’ll never work here.”
“We can’t spend 5 days on that.”
“Design sprints are not…”
Pushback
Pushback
“Design sprints are not…”
“We’re already running sprints”
Pushback
Development sprints
Agile
Lean
Scrum
Not to be confused with…
“That’ll never work”
Pushback
“We already did our research.”
“We’ve tried innovation.”
“Design isn’t my job.”
“Our customers don’t know what they want.”
“We can’t spend five days on this.”
Pushback
Traditional methods are ~12x longer
Only the core team needs to be there all 5 days
What can you do?
In order for you to gain adoption and momentum with design sprints in your org you have three things to accomplish.
Prepare1 Pitch2 Plan3
Take Action
Organize yourselfFind out biggest pains & fears execs have
Aggregate top 1 or 2 problems from stakeholders
Use these findings to add context to your pitch
Action: Prepare
“We’re all in sales.”
Here’s your chance.
Action: Pitch
Introduce your mission
You want everyone to win
Restate company’s existing challenges
Focus on the big opportunities
Action: Pitch
Sign up for the hard work
You need their support (authority)
Introduce what a design sprint is
Action Items
A tool for validating big ideas
1-2 mins about history and success stories
Use the squiggly diagram if it helps
Action: Pitch
An efficient, highly structured framework
Explain what a design sprint can
achieve
Validate even the most complex business challengesShrink project budgets & timelinesEffectively uncover customer insights Involve & unite people typically excluded from “design” Confidently transition product ownership from a single individual to an empowered group
Action: Pitch
Be clear what a design sprint is
not
Action Items
The same thing as development sprints
A replacement for a comprehensive design process
Design thinking
Action: Pitch
This step is critical for setting proper expectations.
A shortcut
An agenda
A replacement to customer research
Clarify what precedes a
design sprint
Trust
Default Future vs. Visioning
Stakeholder interviews
Action: Plan
Anchor.
blog.invisionapp.com/design-sprint-business-value/
Clarify what precedes a
design sprint
Customer research
Empathy maps
Job stories
Problems Worth Solving
DVF
Action: Plan
Frame.
blog.intercom.com/using-job-stories-design-features-ui-ux/
Clarify what follows a
design sprint
Replay (DVF 2)Customer journeys
Product roadmap
Action: Plan
Sprint wrap-up.
designsprint.newhaircut.com/what-happens-after-a-design-sprint-56ae8483f48d#.ix38mk2dt
Clarify what follows a
design sprint
InfrastructureCode SprintUX / UI
Agile product development
Launch
Action: Plan
Build.
Clarify what follows a
design sprint
Assess
Experiments
Product roadmap 2.0
Rolling releases
Action: Plan
Advance.
Clarify what follows a
design sprint
Report
Leadership appointed
Team training (facilitate or Duco+)
Next candidate
Action: Plan
Scale.
Connecting design sprints to the bigger picture process
1 ANCHOR FRAME VALIDATE BUILD ADVANCE SCALE
Insights Solutions
2 3 4 5 6
What else can you do?
When things are too precautious, too political, or too polluted for you to get things moving on your own…
Getting Help
Political Immersive design sprint training.
newhaircut.com/workshops
Polluted Fully managed design sprints.
newhaircut.com/services/design-sprint
Q&A
newhaircut.com/services/design-sprint
designsprint.newhaircut.com
newhaircut.com/workshops
@newhaircutco | jay@newhaircut.com
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