www.newhaircut.com

Getting Executives Onboard with Design Sprints

I’m Jay.CEO @ New Haircut

uncover insights >>> build solutions >>> innovation

Intro

3

SUCCESS STORIES FEATURED BY GOOGLE VENTURES, XO GROUP, INVISION AND OTHERS.

NEXT GENERATION OF CLIENT SOLUTIONS SUCCESSFULLY LAUNCHED

DESIGN THINKING WORKSHOPS ROLLED OUT GLOBALLY

ROOTED IN CREATING EXCEPTIONAL DIGITAL PRODUCTS

DESIGN SPRINTS EXPAND OUR DESIGN THINKING PROCESSES

Our own innovation journey…

NEW HAIRCUT LABS LAUNCHES DUCO DESIGN SPRINT APP

Intro

Who is this talk for?

Individuals and teams who believe in the value of

design sprints and want help getting others to buy in.

Intro

A DESIGN SPRINT IS A FRAMEWORK FOR VALIDATING IDEAS AND SOLVING A BIG CHALLENGE.

Mon Tues Wed Thur Fri

UNDERSTAND IDEATE DECIDE PROTOTYPE TEST

Intro

The good.

NY Times & WSJ best seller

273,000 results for “design sprints”

Teams successfully adopting the framework across the globe

Intro

New York

Berlin

Timisoara

Helsinki

Malta

New Haircut design thinking workshop locations

The challenges

IN STARTUPS AND… CORPORATIONS

“Every meeting I feel like I’m the sole person, pushing for innovation and design sprints in

front of a sullen crowd.”

— Principal Engineer @ growth-stage startup

“Having 200 global stakeholders per project makes design sprints nearly impossible.”

— VP @ Fortune 500 Financial Institution

Intro

Reality Design sprints ≠ results

Intro

My promise

To provide immediate and actionable steps to begin

implementing design sprints into your company culture.

Intro

Pushback

The pushback we hear

Pushback

“Design sprints are not…”

“We’re already running sprints.”

“That’ll never work here.”

“We can’t spend 5 days on that.”

“Design sprints are not…”

Pushback

Pushback

“Design sprints are not…”

“We’re already running sprints”

Pushback

Development sprints

Agile

Lean

Scrum

Not to be confused with…

“That’ll never work”

Pushback

“We already did our research.”

“We’ve tried innovation.”

“Design isn’t my job.”

“Our customers don’t know what they want.”

“We can’t spend five days on this.”

Pushback

Traditional methods are ~12x longer

Only the core team needs to be there all 5 days

What can you do?

In order for you to gain adoption and momentum with design sprints in your org you have three things to accomplish.

Prepare1 Pitch2 Plan3

Take Action

Organize yourselfFind out biggest pains & fears execs have

Aggregate top 1 or 2 problems from stakeholders

Use these findings to add context to your pitch

Action: Prepare

“We’re all in sales.”

Here’s your chance.

Action: Pitch

Introduce your mission

You want everyone to win

Restate company’s existing challenges

Focus on the big opportunities

Action: Pitch

Sign up for the hard work

You need their support (authority)

Introduce what a design sprint is

Action Items

A tool for validating big ideas

1-2 mins about history and success stories

Use the squiggly diagram if it helps

Action: Pitch

An efficient, highly structured framework

Explain what a design sprint can

achieve

Validate even the most complex business challengesShrink project budgets & timelinesEffectively uncover customer insights Involve & unite people typically excluded from “design” Confidently transition product ownership from a single individual to an empowered group

Action: Pitch

Be clear what a design sprint is

not

Action Items

The same thing as development sprints

A replacement for a comprehensive design process

Design thinking

Action: Pitch

This step is critical for setting proper expectations.

A shortcut

An agenda

A replacement to customer research

Clarify what precedes a

design sprint

Trust

Default Future vs. Visioning

Stakeholder interviews

Action: Plan

Anchor.

blog.invisionapp.com/design-sprint-business-value/

Clarify what precedes a

design sprint

Customer research

Empathy maps

Job stories

Problems Worth Solving

DVF

Action: Plan

Frame.

blog.intercom.com/using-job-stories-design-features-ui-ux/

Clarify what follows a

design sprint

Replay (DVF 2)Customer journeys

Product roadmap

Action: Plan

Sprint wrap-up.

designsprint.newhaircut.com/what-happens-after-a-design-sprint-56ae8483f48d#.ix38mk2dt

Clarify what follows a

design sprint

InfrastructureCode SprintUX / UI

Agile product development

Launch

Action: Plan

Build.

Clarify what follows a

design sprint

Assess

Experiments

Product roadmap 2.0

Rolling releases

Action: Plan

Advance.

Clarify what follows a

design sprint

Report

Leadership appointed

Team training (facilitate or Duco+)

Next candidate

Action: Plan

Scale.

Connecting design sprints to the bigger picture process

1 ANCHOR FRAME VALIDATE BUILD ADVANCE SCALE

Insights Solutions

2 3 4 5 6

What else can you do?

When things are too precautious, too political, or too polluted for you to get things moving on your own…

Getting Help

Precautious

ducoplus.newhaircut.com

Political Immersive design sprint training.

newhaircut.com/workshops

Polluted Fully managed design sprints.

newhaircut.com/services/design-sprint

Q&A

newhaircut.com/services/design-sprint

designsprint.newhaircut.com

newhaircut.com/workshops

@newhaircutco | jay@newhaircut.com

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