Get Paid to Promote Yourself

Post on 19-May-2015

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Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself. This could spark some ideas for a new income stream and even a new business model for your organization.

Transcript of Get Paid to Promote Yourself

Geoff McDonald @IdeasArchitect

Get Paid to Promote Yourself

http://geoffmcdonald.com/promote-yourself/

Listen to the Podcast-Audio

Free

The Marketing BlindspotPart 1

Geoff McDonald @IdeasArchitect

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

Promotion Costs Money!

Ads, Brochures, PR

Geoff McDonald @IdeasArchitect

Lifetime Customer Value

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The Holy Grail

Geoff McDonald .com / Blog

Expense or Income?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

See Things Differently x4

Geoff McDonald @IdeasArchitect

Sometimes we find incredible answers in unlikely places

The Holy Grail

Are you part of our cult?

The Holy Grail

What are you promoting?Part 2

Geoff McDonald .com / Blog

$$$

Relationship

The Ideas Marketing Curve

$$$

Relationship

The Ideas Marketing Curve

$$$

Free

Relationship

Low

High

All Roads Lead to Rome

$$$

Webinar

Relationship

Workshop

Consult

Ideas Marketing : My Business

$$$

Free

Relationship

Low

High

Paid to Promote : Your Best Opportunity

$$$

Free

Relationship

Low

Up the Curve : From Free to Fee

$$$

Relationship

Low

High

Down the Curve : From High To Low

Key Principal : Move Up The Curve

Make it good enough to sell

50 Visual Book Summaries available at : BookRapper.com

$$$

Free

Relationship

Low

From Free to Fee V From Fee to Free

Key Principal : Move Down The Curve

Productize Your Service

Sell Your Service Without you Being There

Are you shy and lazy?Part 3

Geoff McDonald .com / Blog

How do you get paid to promote your services?

Geoff McDonald @IdeasArchitect

Geoff McDonald @IdeasArchitect

Books are dying!

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Books are lazy and shy!

Geoff McDonald @IdeasArchitect

Are your products shy and lazy?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

Passive Active

Geoff McDonald @IdeasArchitect

Which Sells More?

Which Sells More?

The Web has changed!

Passive Active

Major Product Trend

What do these three things have in common?

What am I selling?

Geoff McDonald @IdeasArchitect

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Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Passive Active

Public

Private

Create an Active Product

Geoff McDonald @IdeasArchitect

Create a Public Product

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a BIG opportunity

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

The easiest opportunity

Geoff McDonald @IdeasArchitect

The easiest opportunity

Geoff McDonald @IdeasArchitect

The easiest opportunity

Geoff McDonald @IdeasArchitect

What’s NextPart 4

Geoff McDonald .com / Blog

Four Principles to Get Paid To Promote Yourself

Make it good enough to sell

Productize Your Service

Four Principles to Get Paid To Promote Yourself

Create an Active Product

Four Principles to Get Paid To Promote Yourself

Create a Public Product

Four Principles to Get Paid To Promote Yourself

http://geoffmcdonald.com/promote-yourself/

Listen to the Podcast-Audio

Free