Get Paid to Promote Yourself

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Geoff McDonald @IdeasArchitect Get Paid to Promote Yourself

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Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself. This could spark some ideas for a new income stream and even a new business model for your organization.

Transcript of Get Paid to Promote Yourself

Page 1: Get Paid to Promote Yourself

Geoff McDonald @IdeasArchitect

Get Paid to Promote Yourself

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http://geoffmcdonald.com/promote-yourself/

Listen to the Podcast-Audio

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The Marketing BlindspotPart 1

Geoff McDonald @IdeasArchitect

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Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

Promotion Costs Money!

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Ads, Brochures, PR

Geoff McDonald @IdeasArchitect

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Lifetime Customer Value

http://www.facebook.com/GeoffMcDonaldcom

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The Holy Grail

Geoff McDonald .com / Blog

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Expense or Income?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

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See Things Differently x4

Geoff McDonald @IdeasArchitect

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Sometimes we find incredible answers in unlikely places

The Holy Grail

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Are you part of our cult?

The Holy Grail

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What are you promoting?Part 2

Geoff McDonald .com / Blog

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$$$

Relationship

The Ideas Marketing Curve

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$$$

Relationship

The Ideas Marketing Curve

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$$$

Free

Relationship

Low

High

All Roads Lead to Rome

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$$$

Webinar

Relationship

Workshop

Consult

Ideas Marketing : My Business

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$$$

Free

Relationship

Low

High

Paid to Promote : Your Best Opportunity

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$$$

Free

Relationship

Low

Up the Curve : From Free to Fee

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$$$

Relationship

Low

High

Down the Curve : From High To Low

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Key Principal : Move Up The Curve

Make it good enough to sell

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50 Visual Book Summaries available at : BookRapper.com

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$$$

Free

Relationship

Low

From Free to Fee V From Fee to Free

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Key Principal : Move Down The Curve

Productize Your Service

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Sell Your Service Without you Being There

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Are you shy and lazy?Part 3

Geoff McDonald .com / Blog

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How do you get paid to promote your services?

Geoff McDonald @IdeasArchitect

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Geoff McDonald @IdeasArchitect

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Books are dying!

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Books are lazy and shy!

Geoff McDonald @IdeasArchitect

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Are your products shy and lazy?

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

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Passive Active

Geoff McDonald @IdeasArchitect

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Which Sells More?

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Which Sells More?

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The Web has changed!

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Passive Active

Major Product Trend

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What do these three things have in common?

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What am I selling?

Geoff McDonald @IdeasArchitect

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http://www.facebook.com/GeoffMcDonaldcom

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Passive Active

Public

Private

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Passive Active

Public

Private

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Passive Active

Public

Private

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Passive Active

Public

Private

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Passive Active

Public

Private

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Create an Active Product

Geoff McDonald @IdeasArchitect

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Create a Public Product

http://www.facebook.com/GeoffMcDonaldcom

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a BIG opportunity

Podcast Recording : GeoffMcDonald.com/Promote-Yourself/

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The easiest opportunity

Geoff McDonald @IdeasArchitect

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The easiest opportunity

Geoff McDonald @IdeasArchitect

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The easiest opportunity

Geoff McDonald @IdeasArchitect

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What’s NextPart 4

Geoff McDonald .com / Blog

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Four Principles to Get Paid To Promote Yourself

Make it good enough to sell

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Productize Your Service

Four Principles to Get Paid To Promote Yourself

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Create an Active Product

Four Principles to Get Paid To Promote Yourself

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Create a Public Product

Four Principles to Get Paid To Promote Yourself

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http://geoffmcdonald.com/promote-yourself/

Listen to the Podcast-Audio

Free


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