EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

There’s Gold in Them

Thar Data

Analytics Riches

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

“You cannot improve what you cannot measure.”

-Lord Kelvin

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

The Path to Riches

• Definebusinessobjectivesandgoals•CreateKPI’s(KeyPerformanceIndicators)

• TameyourHIPPO

• Setupgoals•Gaininsightandmakerecommendations

•Alwaysbeimproving

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Repeat after me... Analytics is NOT about reports. It’s about gleaning insight fromweb data and doing something.

-Me (and others that live the data-driven dream)

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Business Goals-Why Do you Exist?

•Knowthepurposeofyourwebsite• Knowthepagesthatmatterandwhy

• CreateKPI’sthatyoucantrackand supportyourgoals

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

KPI 1-The Power of Blogging

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

KPI 2-Class Registration

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

KPI 3-Facebook Traffic

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Help Data Defeat the HiPPO

HiPPO=Highest Paid Person’s Opinion

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Traffic Sources - Thanks, Man.

•DirectTraffic-Yourbrand,baby!• ReferringTraffic-Whoyourfriendsare

• SearchEngines-Big3Love•Keywords-Thehead&long-tail

•AdwordsCampaigns-Paytoplay

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Know Your sources, man!

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Search Traffic Rulz!

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Content - Rich or Poor?

•TopContent-I’m#1,I’m#1,I’m#1

• TopLandingPages-Howtheyfindyou• TopExitPages-Notsoimportant

•NavigationSummary-Sweeeet!

•SiteOverlay-Cool,butnotaccurate

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Goals - Have Some

•TrackConversions-Theymatter

• ConversionRates-Matter

• GoalFunnels-See$fallintoit•FunnelVisualization-Cooooool

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Be An ROI Rockstar!

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Open Your Mind and Discover!Arghhh!No gold.

Only platinum.

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Insight and Improvement

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Search-Room for Improvement

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Segmentation Rulz!

•StartusingsegmentationNOW!

• Inventnewwaystosegmenttraffic

• Sliceanddicethatdata,baby•Nearlyallofmyanalyticinsightcomes

fromdatasegmentationovertime.ThenI

takeaction&makeimprovementstotest.

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed’s Top Data Mining Tips

•TimeComparison+Slice+Insight=$

• Checkyouregoandopinionatthedoor• Openyourmindstonewideas&trends

•Thinklikeascientist(hypothesize&test)

•FeedyourHiPPOtherightdietofdata

•Discoverwhatworks.Domoreofit.

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Additional ResourcesBooks: Analytics:AnHouraDayWebAnalytics2.0

Websites: Searchengineland.comKaushik.netUserflyGoogleAnalyticsVideosJuiceAnalyticsKissInsightsVisualWebsiteOptimizer

EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE: 509.624.5580TWITTER: @ed_reese