SPOKANE CITY/COUNTY FIRE STATIONS - Spokane County, Washington
Get Listed University Spokane- Analytics Riches
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EMAIL: ed @ sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ ed_reese There’s Gold in Them Thar Data Analytics Riches
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My analytics presentation from Get Listed University - Spokane on 2/25/2011. We talked about setting up business objectives and creating KPI's that support them as well as how to use advanced segmentation to identify what's working and what's not.
Transcript of Get Listed University Spokane- Analytics Riches
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
There’s Gold in Them
Thar Data
Analytics Riches
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
“You cannot improve what you cannot measure.”
-Lord Kelvin
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
The Path to Riches
• Definebusinessobjectivesandgoals•CreateKPI’s(KeyPerformanceIndicators)
• TameyourHIPPO
• Setupgoals•Gaininsightandmakerecommendations
•Alwaysbeimproving
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Repeat after me... Analytics is NOT about reports. It’s about gleaning insight fromweb data and doing something.
-Me (and others that live the data-driven dream)
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Business Goals-Why Do you Exist?
•Knowthepurposeofyourwebsite• Knowthepagesthatmatterandwhy
• CreateKPI’sthatyoucantrackand supportyourgoals
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Help Data Defeat the HiPPO
HiPPO=Highest Paid Person’s Opinion
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Traffic Sources - Thanks, Man.
•DirectTraffic-Yourbrand,baby!• ReferringTraffic-Whoyourfriendsare
• SearchEngines-Big3Love•Keywords-Thehead&long-tail
•AdwordsCampaigns-Paytoplay
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Content - Rich or Poor?
•TopContent-I’m#1,I’m#1,I’m#1
• TopLandingPages-Howtheyfindyou• TopExitPages-Notsoimportant
•NavigationSummary-Sweeeet!
•SiteOverlay-Cool,butnotaccurate
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Goals - Have Some
•TrackConversions-Theymatter
• ConversionRates-Matter
• GoalFunnels-See$fallintoit•FunnelVisualization-Cooooool
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Open Your Mind and Discover!Arghhh!No gold.
Only platinum.
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Segmentation Rulz!
•StartusingsegmentationNOW!
• Inventnewwaystosegmenttraffic
• Sliceanddicethatdata,baby•Nearlyallofmyanalyticinsightcomes
fromdatasegmentationovertime.ThenI
takeaction&makeimprovementstotest.
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed’s Top Data Mining Tips
•TimeComparison+Slice+Insight=$
• Checkyouregoandopinionatthedoor• Openyourmindstonewideas&trends
•Thinklikeascientist(hypothesize&test)
•FeedyourHiPPOtherightdietofdata
•Discoverwhatworks.Domoreofit.
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Additional ResourcesBooks: Analytics:AnHouraDayWebAnalytics2.0
Websites: Searchengineland.comKaushik.netUserflyGoogleAnalyticsVideosJuiceAnalyticsKissInsightsVisualWebsiteOptimizer
EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed ReeseEMAIL: [email protected]: 509.624.5580TWITTER: @ed_reese
