Get in touch with Nature, celebrate creativity

Cradle to Cradle Design

EPEA: FOCUS AREA THE NETHERLANDS

EPEA / EVOKEa cradle to cradle institute

Partner Network

STRUCTUREPrivately-held, internationally operating consultingand research company in Hamburg

Founded in 1987 by Prof. Michael Braungart, former head of Chemistry Division of Greenpeace

Multidisciplinary team of about 30 scientists and industry consultants

MISSION:

DEVELOP CRADLE TO CRADLE SOLUTIONS

Investigates and optimizes products and material flows

Develops alternatives to materials that are harmful to human and environmental health

Develops service concepts

EPEA: ENVIRONMENTAL PROTECTION ENCOURAGEMENT AGENCY

BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS...

cyclohexanon alkyl aromatics

2-ethylhexanol

HEAVY METALS IN TOYS

GREEN AND SUSTAINABLE CHEMISTRY?

BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG

GREEN AND SUSTAINABLE CHEMISTRY?

BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG

SUBSTANCES FOUND IN A PLASTIC BAG “low cadmium”

0,50

4700

88 38 2900,25 0,25

440

0

1000

2000

3000

4000

5000

arsenic (As)

lead (Pb)

cadmium (Cd)

chrome (Cr)

copper (Cu)

nickel (Ni)

mercury (Hg)

zinc (Zn)

mg/kg

CRADLE TO GRAVE DESIGN PARADIGM

CRADLE TO GRAVE DESIGN PARADIGM

Cradle to Cradle Solutions

Design for quality and security of products and processes

Cradle to Cradle is a next industrial revolution.Transformation of the industry through ecologically intelligent design

Fundamental transformation occurs because of the economic force

EPEA: NUTRIENTS FOR LIVING

ECOLOGY

ECONOMYEQUITY

SYNCHRONITEIT

ECOLOGY

ECONOMYEQUITY

ECOLOGY

ECONOMYEQUITYECOLOGY

Ideas on the examples of nature:

• waste is no problem in nature

• waste is food

• food is growth

• easy solutions

CRADLE TO CRADLE CONCEPTS ARE BASED ON THE IDEAS OF NATURE

“All religions, arts and sciences are branches of the same tree.”Albert Einstein (1879 - 1955)

“This book is not a tree.”William McDonough & Michael Braungart (2002)

Technical Cycle (service products), technical nutrients

Cradle to cradle Metabolism

Cradle to cradle Metabolism

Biological Cycle (consumption products), biological nutrients

Environment and Quality

30 YEARS OF ENVIRONMENTAL DISCUSSION

OPPORTUNITIES FOR COMPANIES

CHANGE THE FOCUS TO PRODUCT QUALITY

Eco-Effectiveness

Eco-Efficiency

Cradle to Cradle: The goal is QUALITY

Eco-efficiency : Eco-effectiviteit

Cradle to Cradle: The goal is QUALITY

Material Assessments

8. Production / Implementation

7. Product design

6. Development of positive-lists

5. ABC-X categorization of ingredients

4. Priorization of criteria

3. Development of criteria to be met by the product

2. Which metabolism: biological or technical?

1. Analyses of product utilization

How to develop a Cradle to Cradle product

Eco-Effectiveness

Cradle to Cradle: The goal is QUALITY

Material flow

Vei

lighe

id

Leef

klim

aat

CO

2 -re

duct

ie

Eco

nom

ie&

infra

Nat

uur&

land

scha

p

Duu

rzaa

mhe

idS

tedenbouwkundig

ontwerp

OccupatieNetwerken

Ondergrond

Aanpak integratie klimaatbestendigheid en duurzaamheid Rijnenburg

China, Liuzhou, existing situation

China, Liuzhou, proposed situation

China, Liuzhou, proposed situation

China, Liuzhou, proposed situation

China, Liuzhou, proposed situation

China, Liuzhou, proposed situation

DESSO: Cradle to Cradle Company

Why Cradle to Cradle?Responsibility

Make a differenceProducts are healthy and kind for humans and

environment in all stagesInspiring concept and philosophy

Economy: New strict phaseSmall supply of raw materialsStringent environmental rulesPublic interest in environmentBusiness and network building opportunity

With the C2C Design principlesDESSO is able to face these challenges

Cradle to Cradle – Why?

It is a good, positive quality initiative.

Not only for the environment but also for health

(in-door air quality)

Waste becomes food for other products

It is not only good for people & planet – it is a

business building opportunity

Rec

laim

ribs

Herman Miller

Herman Miller

Gemeente: AlmereAlkmaarAmsterdamEindhoven (ICSE)EnschedeHaarlemmermeerLeeuwardenMaastrichtRotterdamSittard / GeleenUtrechtVenlo

Projecten in Nederland

• Van Houtum Papier• Desso Carpets• Van Gansewinkel• Philips, Philips Research• DSM• AKZO• Heidelberg Cement• Royal Mosa• Knoops• Jalema• Gubbels Bouw• Moonen Packaging• James• Koninklijke Ahrend• BB-Lightconcepts• Euroceramics

Bedrijven in Nederland

Het bouwen van netwerken!

Het bouwen van netwerken!

DuurzaamEindhoven

StichtingOnderneemDuurzaam

evoke

We need more than just principles

Floriade Venlo Principles�Our mission is to use our Cradle to Cradle framework as an engine for innovation.

Our Cradle to Cradle framework means:We are native to our placeOur waste = foodSun is our incomeOur air, soil, and water are healthyWe design enjoyment for all generations

Our goal is a delightfully diverse, safe, healthy and just world,with clean air, water, soil and powereconomically, equitably, ecologically and elegantly enjoyed.

Shared points of Departure in setting goals

• Integrate current solar income, exergy (energy effectiveness)

• Integrate topsoil production into structures and landscaping

more vegetation and soil than before development. (Topsoil farming)

• Integrate measurable recycling of air, water and biological nutrients

in buildings, landscaping, and spatial plans. (Biological nutrients)

• Support measurable species diversity so the area contains

more diversity than before development.

• Use healthy building materials whose contents and impacts

can be measurably defined

Transformation from

Save our Souls

to a

Span of Support.

Dank voor de aandacht!