Get in touch with Nature, celebrate creativity...Design for quality and security of products and...
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Get in touch with Nature, celebrate creativity Cradle to Cradle Design
Transcript of Get in touch with Nature, celebrate creativity...Design for quality and security of products and...
Get in touch with Nature, celebrate creativity
Cradle to Cradle Design
EPEA: FOCUS AREA THE NETHERLANDS
EPEA / EVOKEa cradle to cradle institute
Partner Network
STRUCTUREPrivately-held, internationally operating consultingand research company in Hamburg
Founded in 1987 by Prof. Michael Braungart, former head of Chemistry Division of Greenpeace
Multidisciplinary team of about 30 scientists and industry consultants
MISSION:
DEVELOP CRADLE TO CRADLE SOLUTIONS
Investigates and optimizes products and material flows
Develops alternatives to materials that are harmful to human and environmental health
Develops service concepts
EPEA: ENVIRONMENTAL PROTECTION ENCOURAGEMENT AGENCY
BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS...
cyclohexanon alkyl aromatics
2-ethylhexanol
HEAVY METALS IN TOYS
GREEN AND SUSTAINABLE CHEMISTRY?
BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG
GREEN AND SUSTAINABLE CHEMISTRY?
BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG
SUBSTANCES FOUND IN A PLASTIC BAG “low cadmium”
0,50
4700
88 38 2900,25 0,25
440
0
1000
2000
3000
4000
5000
arsenic (As)
lead (Pb)
cadmium (Cd)
chrome (Cr)
copper (Cu)
nickel (Ni)
mercury (Hg)
zinc (Zn)
mg/kg
CRADLE TO GRAVE DESIGN PARADIGM
CRADLE TO GRAVE DESIGN PARADIGM
Cradle to Cradle Solutions
Design for quality and security of products and processes
Cradle to Cradle is a next industrial revolution.Transformation of the industry through ecologically intelligent design
Fundamental transformation occurs because of the economic force
EPEA: NUTRIENTS FOR LIVING
ECOLOGY
ECONOMYEQUITY
SYNCHRONITEIT
ECOLOGY
ECONOMYEQUITY
ECOLOGY
ECONOMYEQUITYECOLOGY
Ideas on the examples of nature:
• waste is no problem in nature
• waste is food
• food is growth
• easy solutions
CRADLE TO CRADLE CONCEPTS ARE BASED ON THE IDEAS OF NATURE
“All religions, arts and sciences are branches of the same tree.”Albert Einstein (1879 - 1955)
“This book is not a tree.”William McDonough & Michael Braungart (2002)
Technical Cycle (service products), technical nutrients
Cradle to cradle Metabolism
Cradle to cradle Metabolism
Biological Cycle (consumption products), biological nutrients
Environment and Quality
30 YEARS OF ENVIRONMENTAL DISCUSSION
OPPORTUNITIES FOR COMPANIES
CHANGE THE FOCUS TO PRODUCT QUALITY
Eco-Effectiveness
Eco-Efficiency
Cradle to Cradle: The goal is QUALITY
Eco-efficiency : Eco-effectiviteit
Cradle to Cradle: The goal is QUALITY
Material Assessments
8. Production / Implementation
7. Product design
6. Development of positive-lists
5. ABC-X categorization of ingredients
4. Priorization of criteria
3. Development of criteria to be met by the product
2. Which metabolism: biological or technical?
1. Analyses of product utilization
How to develop a Cradle to Cradle product
Eco-Effectiveness
Cradle to Cradle: The goal is QUALITY
Material flow
Vei
lighe
id
Leef
klim
aat
CO
2 -re
duct
ie
Eco
nom
ie&
infra
Nat
uur&
land
scha
p
Duu
rzaa
mhe
idS
tedenbouwkundig
ontwerp
OccupatieNetwerken
Ondergrond
Aanpak integratie klimaatbestendigheid en duurzaamheid Rijnenburg
China, Liuzhou, existing situation
China, Liuzhou, proposed situation
China, Liuzhou, proposed situation
China, Liuzhou, proposed situation
China, Liuzhou, proposed situation
China, Liuzhou, proposed situation
DESSO: Cradle to Cradle Company
Why Cradle to Cradle?Responsibility
Make a differenceProducts are healthy and kind for humans and
environment in all stagesInspiring concept and philosophy
Economy: New strict phaseSmall supply of raw materialsStringent environmental rulesPublic interest in environmentBusiness and network building opportunity
With the C2C Design principlesDESSO is able to face these challenges
Cradle to Cradle – Why?
It is a good, positive quality initiative.
Not only for the environment but also for health
(in-door air quality)
Waste becomes food for other products
It is not only good for people & planet – it is a
business building opportunity
Rec
laim
ribs
Herman Miller
Herman Miller
Gemeente: AlmereAlkmaarAmsterdamEindhoven (ICSE)EnschedeHaarlemmermeerLeeuwardenMaastrichtRotterdamSittard / GeleenUtrechtVenlo
Projecten in Nederland
• Van Houtum Papier• Desso Carpets• Van Gansewinkel• Philips, Philips Research• DSM• AKZO• Heidelberg Cement• Royal Mosa• Knoops• Jalema• Gubbels Bouw• Moonen Packaging• James• Koninklijke Ahrend• BB-Lightconcepts• Euroceramics
Bedrijven in Nederland
Het bouwen van netwerken!
Het bouwen van netwerken!
DuurzaamEindhoven
StichtingOnderneemDuurzaam
evoke
We need more than just principles
Floriade Venlo Principles�Our mission is to use our Cradle to Cradle framework as an engine for innovation.
Our Cradle to Cradle framework means:We are native to our placeOur waste = foodSun is our incomeOur air, soil, and water are healthyWe design enjoyment for all generations
Our goal is a delightfully diverse, safe, healthy and just world,with clean air, water, soil and powereconomically, equitably, ecologically and elegantly enjoyed.
Shared points of Departure in setting goals
• Integrate current solar income, exergy (energy effectiveness)
• Integrate topsoil production into structures and landscaping
more vegetation and soil than before development. (Topsoil farming)
• Integrate measurable recycling of air, water and biological nutrients
in buildings, landscaping, and spatial plans. (Biological nutrients)
• Support measurable species diversity so the area contains
more diversity than before development.
• Use healthy building materials whose contents and impacts
can be measurably defined
Transformation from
Save our Souls
to a
Span of Support.
Dank voor de aandacht!
