GetCounted Consumer Panel Profile

April 2009

Total Base : 151,000+. Around 65%-70% are active at any

point of time.

138,000+ Urban Members; represents 286 million Urban Indian

Population, i.e., 84% of total 342 million Urban Indian Population.

13,000+ Rural Members; represents 417 million Rural Indian

Population, i.e., 51% of total 816 million Rural Indian Population.

New members are added every month.

Possibly represents 100% branded Urban Indian Consumers.

Overview

Urban Representation

Based on 960 demographic combinations of the urban population

(4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)

Gender

GenderCoun

t

Male 115,976

Female 22,105

52% 48%

0%20%40%60%80%

100%

Census Representation

Male Female

61%

39%

0%

20%

40%

60%

80%

100%

Urban Pop. Representation (GetCounted Panel - Weighted)

Male Female

Age

AgeCoun

t

Up to 12 244

13-18 6,821

19-24 49,273

25-35 57,494

36-44 15,134

45+ 9,116

18%13% 13%

24%

16% 17%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

Upto 12 13-18 19-24 25-35 36-45 45+

16% 17%27%

18% 11% 11%

0%10%20%30%40%50%

Census Representation

Upto 12 13-18 19-24 25-35 36-45 45+

SEC*

SECCoun

t

SEC A 64,670

SEC B 53,967

SEC C 10,999

SEC D 6,396

SEC E 2,849

*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and

not on education & occupation of the ‘chief wage earner’

10%

17%

24% 25% 24%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

SEC-A SEC-B SEC-C SEC-D SEC-E

Education

EducationCoun

t

Up to SSC/HSC 20,088

Under Graduate 11,904

Graduate (Gen) 40,432

Graduate (Pro) 30,969

Post Graduate (Gen) 9,941

Post Graduate (Pro) 24,748

34%

13%

29%

10%7% 7%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

Up to SSC/ HSC Under Graduate Graduate (Gen)

Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)

Occupation

OccupationCoun

tJr. Salaried Emp. 20,441

Mid Salaried Emp. 23,632

Sr. Salaried Emp. 9,074

Self Employed 5,561

Shop owners/Traders 3,190

Businessmen 7,271Unemployed 5,538

Student 45,074

Retired 1,976

Housewife 5,012

Others 11,311

20%

12%

3% 3% 2% 3% 4%

32%

2%

9% 9%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others

IncomeIncome (Rs.)

Count

Up to 6,250/- 17,498

6,250/- to 12,500/- 30,111

12,500/- to 25,000/- 30,306

25,000/- to 40,000/- 17,105

40,000/- to 80,000/- 11,543

80,000/- to 100,000/- 4,889

100,000/- + 3,775

34%30%

19%

8%4% 3% 2%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000

Urban District Class (by population size)

Town Class Count

Upto 1 Lakh 24,504

1 Lakh – 5 Lakhs 27,625

5 Lakhs + 26,652

Metros 59,3003%

24% 22%

51%

0%

20%

40%

60%

80%

100%

Urban Pop. Representation (GetCounted Panel - Weighted)

Upto 1 Lakh 1-5 Lakhs 5 Lakhs+ Metros

2%

24% 22%

52%

0%10%20%30%40%50%60%

Census Representation

RegionRegion Count

North 36,534

East 12,945

South 53,168

West 35,434

24%15%

29% 32%

0%10%20%30%40%50%

Census Representation

35%

13%

24%28%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

North East South West

Most Expensive Vehicle

Count

Bi-Cycle 19,024

Motor-Cycle/Scooter 75,335

Small/Compact Car 13,445

Mid-Size/Sedan Car 6,653

Premium/Luxury Car 2,054

Others 2,571

No Vehicle 19,000

26%

37%

6%2% 2% 3%

23%

0%

10%

20%

30%

40%

50%

Urban Pop. Representation (GetCounted Panel - Weighted)

Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle

Rural Representation

Based on 576 demographic combinations of the rural population

(4 regional zones X 3 village classes based on the distance from the nearest town X 4 rural SEC classes X 6 age groups X 2 genders)

Gender

GenderCoun

t

Male 12,183

Female 1,117

68%

32%

0%

20%

40%

60%

80%

100%

Rural Pop. Representation (GetCounted Panel - Weighted)

Male Female

Age

AgeCoun

t

Up to 12 123

13-18 795

19-24 6,154

25-35 4,873

36-44 990

45+ 465

9%

16% 15%

35%

15%11%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

Upto 12 13-18 19-24 25-35 36-45 45+

SEC*

SECCoun

t

SEC R1 7,854

SEC R2 3,463

SEC R3 1,229

SEC R4 754

17%

35%

18%

30%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

SEC-R1 SEC-R2 SEC-R3 SEC-R4

*SEC is defined here as based on ‘highest education’ & ‘highest occupation’ of any member of the household, and

not on education & occupation of the ‘chief wage earner’

Education

EducationCoun

t

Up to SSC/HSC 2,469

Under Graduate 1,509

Graduate (Gen) 3,657

Graduate (Pro) 3,084

Post Graduate (Gen) 922

Post Graduate (Pro) 1,659

33%

13%

28%

11%8% 8%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

Up to SSC/ HSC Under Graduate Graduate (Gen)

Graduate (Pro) Post Graduate (Gen) Post Graduate (Pro)

Occupation

OccupationCoun

tJr. Salaried Emp. 327

Mid Salaried Emp. 720

Sr. Salaried Emp. 1,608

Self Employed 1,381

Shop owners/Traders 461

Businessmen 525Unemployed 878

Student 3,482

Retired 2,441

Housewife 272

Others 1,205

7% 6% 8% 7%3% 2%

10%

25%

14%

3%

13%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

J r level salaried emp Mid level salaried emp Sr level salaried empSelf Employed Prof Shop owner/ Traders BusinessmenUnemployed Student RetiredHousewife Others

IncomeIncome (Rs.)

Count

Up to 6,250/- 4,485

6,250/- to 12,500/- 3,842

12,500/- to 25,000/- 2,120

25,000/- to 40,000/- 705

40,000/- to 80,000/- 364

80,000/- to 100,000/- 183

100,000/- + 209

49%

28%

16%

4% 2% 1% 1%0%

10%

20%

30%

40%

50%

60%

Rural Pop. Representation (GetCounted Panel - Weighted)

Less than Rs 6,250 Rs 6,250 - Rs 12,500 Rs 12,500 - Rs 25,000Rs 25,000 - Rs 40,000 Rs 40,000 - Rs 80,000 Rs 80,000- Rs 100,000More than Rs 100,000

Distance from nearest town

Distance Count

Less than 5 Km 1,984

5 – 10 Km 7,721

More than 10 Km 3,595

9%

25%

66%

0%

20%

40%

60%

80%

100%

Rural Pop. Representation (GetCounted Panel - Weighted)

Less than 5 km 5-10 Km More than 10 km

RegionRegion Count

North 2,795

East 1,382

South 7,192

West 1,929

43%

17%

25%

15%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

North East South West

Most Expensive Vehicle

Count

Bi-Cycle 3, 697

Motor-Cycle/Scooter 6,726

Small/Compact Car 777

Mid-Size/Sedan Car 231

Premium/Luxury Car 117

Others 246

No Vehicle 1,507

33% 34%

7%4% 4%

1%

17%

0%

10%

20%

30%

40%

50%

Rural Pop. Representation (GetCounted Panel - Weighted)

Bi-Cycle Motor-Cycle/ Scooter Small/ Compact CarMid-Size/ Sedan Car Premium/ Luxury car OthersNo Vehicle

Asset Ownerships

Asset Ownerships Count % OwningColour TV 137,756 91%

Mobile Phone 127,159 84%

Fridge 115,049 76%

Computer/Laptop 112,021 74%

VCD/DVD Player 95,369 63%

Washing Machine 89,314 59%

Music System 78,718 52%

Regular Camera 60,552 40%

Digital Camera 54,497 36%

Ipod/MP3 player/Walkman 51,469 34%

Air Conditioner 42,386 28%

Microwave 42,386 28%

Video Camera/ Camcorder 33,304 22%

Physical Asset Ownerships Among Panel Members

Asset Ownerships Count % Owning

Bank Account 122,618 81%

Debit Card 92,342 61%

Life Insurance 89,314 59%

Credit Card 52,983 35%

Medical Insurance/CGHS 48,442 32%

Fixed Deposits 46,928 35%

Mutual Funds 39,359 26%

Stock/Shares 37,845 25%

Financial Asset Ownerships Among Panel Members

Thank You!