German-Brazilian Initiative for Cooperation in Agribusiness and Innovation

Sunday, August 31st, 2014 Maria Beatriz Bley M. Costa - Planeta Organico / Green Rio

International recognition of the Amazonia strategic importance

AMAZONIA has a rich biodiversity of fish , plants , fruits, roots and trees that can economic development be used sustainably in the areas of herbal medicine , pharmaceutical , production of cosmetics, food , generation of carbon credits and various other forms and systems to ensure sustainable development.

Seven Brazilian States are involved in the Structuring Project for Amazon Forest-Based Cosmetics: Acre, Amapá, Amazonas, Pará, Roraima, Rondonia and Tocantins.

During Green Rio 2013 event, it took place the Sebrae’s Seminar “Amazon Forest-Based Cosmetics”.

Brazil is the third largest cosmetics consumer in the world. The most important segment in this sector is personal care products.(R$ 38 bilhões em 2013- Fonte ABIPEC)

Cosmetic Sector2.470 companies but only 20 are considered large companies.

SMALLbusiness in

BRAZIL

70%99% 40% 25% 1%of all

Brazilian enterpris

es

of the creation

of registered jobs

of aggregate

wage

of the GDP of BrazilianExports

Companies with net investments of German participation in the Industrial Pole of Manaus

BRASALPLA AMAZÔNIA INDÚSTRIA DE EMBALAGENS LTDA - 99,98%CONTINENTAL IND. COM. AUTOMOTIVOS LTDA - 100%ELGIN INDUSTRIAL DA AMAZONIA LTDA. - 0,002%ENPLA MANAUS INDÚSTRIA DE PLÁSTICOS LTDA - 45%PLASTAPE INDÚSTRIA DE FITAS E PLÁSTICOS LTDA - 14%SIEMENS ELETROELETRÔNICA LTDA - 82,79%SMARTRAC TECNOLOGIA IND. E COM. DA AMAZÔNIA LTDA - 100%SONOPRESS RIMO IND. E COM. FONOGRÁFICA S/A - 52%SONOPRESS RIMO IND. E COM. FONOGRÁFICA S/A - 52%MANN + HUMMEL BRASIL LTDA - 0,014%TESA BRASIL LTDA - 100%HENKEL LTDA - 100%

Laboratory studies curauá fiber , applied in the automotive industry

Maritta Koch-Weser amazoniea@usp.br

11

The AmazonIEARainforest Business School

Project

For professionalization in sustainable rainforest business

12

Challenges:

Deforestation = Missed Opportunities for Climate & Biodiversity & People

Sustainable Rainforest Business:How to add economic value to STANDING Forests, sustainably?

Professionalization needs: Science & Business & Governance

Obrigada! Vielen Dank !

Maria Beatriz Bley M.Costabia@planetaorganico.com.br

May 20-21Rio de Janeiro Botanic Garden