© 2016 University of New Hampshire. All rights reserved.

Geofilters & Campus StoriesA case study in making Snapchat part

of your social media strategy

Jason BoucherSocial Media Manager, University of New Hampshire

@PortsmouthJay

By The Numbers: Overall MAUs by social networks that we use.

Young Adults Still Most Likely to Use Social Media

77% of college students use Snapchat daily

EngagementSOCIAL MEDIA IS ALL ABOUT

GEOFILTERS

Geofilters are special overlays that communicate the “where and when” of a

Snap in a fun way, whether you're sending it to a friend or adding it to your story.

What is a geofilter?

FREE PAID

Geofilters help enhance your snaps, providing creativity and exposure for your institution.

For 1 week, a different geofilter appeared each day by the Wildcat statue on campus…

Monday Tuesday Wednesday Thursday Friday

1. Use the special geofilters and snap it to UofNH.

2. Students were then entered in our daily drawing for a UNH sweatshirt

and entered for a chance to win grand prize: 4 tickets to Frozen Fenway!

3. Daily winners announced next morning.

4. Grand prize winner announced night of #UNH150 ‘Hear Us Roar’ event.

To enter, students needed to:

Engage your audience.

Getthem involved.

Did it work?

Student line formed all the way to Main Street

How the Geofilter worked:

A geofence is drawn around the area of the Wildcat statue on campus

CONTESTS

ANALYTICS

TAKEOVER TUESDAY

Takeover Tuesday:

Showing authentic student experiences through Snapchat each Tuesday.

START WITH COVER.

Use cover art to begin Takeover Tuesday

Use SnapCool, Memories, or take a snap of it as best you can.

INTRO

Name, year, major and hometown. Say you’re taking over the UNH Snapchat

for Takeover Tuesday.

• DININGSNAPS

• ACADEMICORIENTEDSNAPS(classroom,labs,library,.ieldresearch)

• FAVORITESPOTSONCAMPUS(withvideoexplanation)

• OUTSIDETHECLASSROOMINVOLVEMENT(CampusRec,MUB,studentgroups,sports,etc.)

• HOUSING(Wheredoyoulive,what’sitlike,etc.)DONOTGIVEOUTYOURROOMNUMBER

• ANSWERTHISQUESTIONATSOMEPOINTINYOURTAKEOVER:“WhydidIchoosetocometoUNH?”

• WORK/INTERNSHIPS/EXPERIENCE/Post-CollegePlans

• OPTIONAL:ShowDowntownDurhamorotherseacoastcommunitiesifyou’retravelingorlivethere.

USEFULTIPS.

• UseUNHgeo-.iltersasmuchaspossible• Videosaremuchmoreengagingthanphotos• Usetext,emojis,anddrawingsonscreen• Ifappropriatequestionsareasked,answerintheSnap-story.• SAVEYOURSNAPS!Downloadandsaveyoursnapssowecanrecreatethestoryinavideo.• BeYourself.Useyourvoiceandhavefun.

Thankeveryoneforwatchingandthank#UNHSocialfortheopportunity.

@PortsmouthJay