GENERATION Y: SOCIALLY CONNECTED

Miss Dani ElderTopsarge Business Solutions

http://www.topsarge.com

ARE YOU READY FOR US?

Generation Y

“Armed with BlackBerrys, laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webinars and online technology to traditional lecture-based presentations.”

http://legalcareers.about.com/od/practicetips/a/GenerationY.htm

Generation Y

“Gen-Y was raised on technology, so much so that our cell phones are extensions of our hands and text messaging, instant messaging and Facebooking are how we interact with others, even different generations.”

http://mashable.com/2009/01/30/generation-y-social-networks/

Age distribution of social networking members:

http://www.marketinghub.info/social-networking-demographics/

Generation Y

• Also known as “Millennials”• Born 1980 to 2000• 80 million strong• Grew up with school shootings, 9/11,

Hurricane Katrina, Iraq• Proficient with technology, often called

“Digital Natives”

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

Generation Y Characteristics

• Confident• Social• Celebrate diversity• Collaborative

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

GenY Technology Habits:

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

Go Online Each Day

Go OnlineDon't

93%

GenY Technology Habits:

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

Have an online profile

Online ProfileDon't

75%

GenY Technology Habits:

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

Only have a Cell Phone

Only Cell PhoneCell Phone and Landline

41%

GenY Technology Habits:

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

Make up the blogging popu-lation

Gen YOther53%

GenY Technology Habits:

http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/

1 in every 5 posted a video of themselves online.

Social Media Count:

An average GenY’er sends 2,273 SMS messages per month, it’s an average of 75 SMS per day

13% use their mobile device to watch videos daily.

GenY loves Mobile:

http://www.reelseo.com/digital-media-generation-y/

25% of GenY use mobile devices as their primary means of accessing social media sites. That number is only going to climb as the mobile revolution continues and smart phones become the norm.

GenY loves Mobile:

http://www.reelseo.com/digital-media-generation-y/

42% watch television shows online 28% watch movies online. YouTube's is the second largest search

engine in the world.

GenY loves Video:

http://www.reelseo.com/digital-media-generation-y/

According to a nationwide survey conducted by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24.

GenY loves Video:

http://www.reelseo.com/digital-media-generation-y/

81% of GenY users check Facebook daily. 1 in 4 GenY users access a social media

network more than one time a day. 1 in 5 of users use Foursquare or some

type of location-based application.

GenY loves Social Media:

http://thenextweb.com/socialmedia/2011/03/08/geny%E2%80%99s-digital-id-what-the-new-generation-thinks-of-social-media/

60% are 18-44 75% have college degrees 15% of Bloggers spend 10 or more hours

each week blogging.

GenY loves Blogging:

http://philbradley.typepad.com/phil_bradleys_weblog/2010/03/great-blog-statistics.html

Around half of Bloggers are working on at least their second blog

One in five Bloggers report updating on a daily basis.

The most common rate of updating is 2-3 times per week.

GenY loves Blogging:

http://philbradley.typepad.com/phil_bradleys_weblog/2010/03/great-blog-statistics.html

Sharing information:

http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/

Who Participates online:

http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/

Online Personalities:

The Shopper

The Deal Seeker

Shoppers are most interested in the topic of shopping.

They spend a lot of time researching and preparing for in-store shopping trips.

Shoppers tend to be more focused on quality, as opposed to savings.

Also, enjoy selling items, searching for products on Craigslist or eBay, and participate in ratings and reviews on retailers websites.

http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf

The Shopper:

Deal Seekers have a big desire for promotional content across all social media networks.

They see email, Facebook, Twitter and more as opportunities to obtain exclusive deals, freebies, discounts, coupons, and sale notifications.

Rely on ratings and reviews on the retailers websites.

http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf

The Deal Seeker:

THE DEAL SEEKERTHE SHOPPER

http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf

According to the Pewter survey, 67% of respondents agreed that Gen Y will still be using social media and be active on networks by 2020. Not only that, but their connectivity will have grown and, even in parenthood, they’ll be active and open members of various social networks.

Are you ready?

http://dannybrown.me/2010/07/11/gen-y-isnt-leaving-social-media-ready-for-them/

“We are constantly surrounded by tons of choices and new

technologies every day.  Tomorrow is the past and today is the future.  Change is rapid

and if people are not keeping up, then they are left out of the loop, they are left in the dust.” –Fellow Gen Y’er

Are you ready?