Marketing to

The Connected Generation

We are no longer the

Gatekeepers of our

Expertise

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46% of Daily Internet Searches are for Products and Services

20% of which are Local Business Searches...

4

We must capture these searches to grow our business

5

The consumers performing these searches are the Connected Generation...

6

Text

This is the Connected Generation

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This is the Connected Generation

8

This is the Connected Generation

The Connected Generation communicates, builds

relationships and makes buying decisions using

digital and social media.

10

...age does NOT matter when marketing to the Connected Generation.

The Connected Generation does NOT usethe Phone Book.

and resisttraditionalInterruptionmarketing

13

86% of all TV Viewers Skip Ads

The Connected Generation chooses you...

...on their own time

...based on their own research and

...their own belief in value your business provides.

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In order to be chosen, we must first be found...

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It all starts with...

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GoogleRewards

Those Who

Serve the

Connected Generation

The Connected Generation communicates, builds

relationships and makes buying decisions using

digital and social media.

Are you capturing theConnected Generation?

19

Content Marketing that Captures the

Connected Generation

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I am Ryan Hanley

• Director of Marketing, CIC– The Murray Group Insurance

Services, Inc

• Creator of– Content Warfare Blog– www.RyanHanley.com

• Producer of– The Content Warfare Podcast– www.ContentWarfarePodcast.com