Post on 08-May-2015
description
Generating Massive Traffic and Profit using Facebook Pages
Luke Kling
Who am I?Director of Marketing for PeerFly.com
Blogger at LukePeerFly.com
Developer at FPTraffic.com
I do a lot of things
• Always looking to make more money online
• Always looking for my next project• Always looking to learn something new
WSO turned into online business
• Brian Johnson (browie) introduced me to “Fan Pages” through his WSO, Fan Page Commissions, and it just took off from there.
Disclaimer
• I am not a lawyer and you should not expect any of the experience I share with you as legal advice.
• I will note times where I have “gotten in trouble” so you can use them as a learning experience. You’re welcome
Build. Grow. Monetize.
“Entertainment” Facebook Pages
Who’s done it?
• Raise your hand if…– You have created a Facebook Page for a business.– You have created a Facebook Page for an
“entertainment page”.
Key Ingredients
• Good niche (we will go over this in more detail soon)
• Good title or name• Great profile picture• Awesome cover photo
Name and Profile Picture
• Pick the name that best fits your Page and is timeless.
• Don’t get too general (example: Keurig)• Upload a profile picture that will stand out.
Take advantage of all real estate!
Create a great cover photo
• Create your own or get one created on Fiverr.
More Attention = More Traffic
• The better your Page looks when it pops up in people’s feeds the more likely you will be to get Likes and free traffic.
Picking the right niche
• Do your research and see if it’s saturated.• Check the amount of interest using Facebook
Ads.• Pick something that interests you. You will
have the most success long term with doing something you enjoy.
• I have posted nearly everyday since October 13, 2011 on Charlie Day Quotes.
Is it saturated?
Find something unique or close
• Brand new audience = QUICK GROWTH– Example: Charlie Day Quotes
• Exposed, but ignore audience = QUICK (RE)GROWTH– Example: Mitch Hedberg Jokes
• Saturated audience = PAINFUL WASTE OF MONEY
Is there interest?
• Check Facebook Ads to see if there’s any interest in your niche.
Continue Building with Content
• Mix of content, but photos get most exposure and engagement.
• Favorite sources for image content:– Tumblr– Google Images– Pinterest– Imgur– deviantArt
Post Content Consistently
• It’s important to post consistently to get the most exposure possible.
When are your fans online?
• Insights -> Posts
Build your audience using Facebook Ads
• Use Facebook Ads to build up your initial user base and then grow virally from their engagement.
• Create a Facebook Ad specifically for generating “Likes” and acquiring users.
The Mindset
• Build– Create the Page and post good content.
• Grow– Post consistent and good content that gets Likes,
Comments, and Shares. – Setup paid ads to get Likes (users) to help get the
viral traffic moving.• Monetize– Mix in targeted content you can monetize with
your normal posts to keep your users happy, traffic flowing, and money pouring in.
Build and Grow Example
Why Mitch Works
• Only page was large, but didn’t post consistently.
• Mitch’s fans are VERY engaged.• A ton of great content.
5,000 to 65,000 Likes
• I built my initial fan base and interest through Facebook Ads.
• Facebook Ad specifically to generate “Likes” on my Facebook Page.
• Got Likes, got engagement, got more Likes.
Build and Grow Example
Phil Dunphy Quotes
• Built• Forgot• Text from Logan Thompson, “Hey, do you own
Phil Dunphy Quotes?”• 140,000 Likes?• OMG• Viral in Australia. Growing in the US.• 378,000 Likes. Millions reached weekly.
MOFY Nation
• USA Network starting their own Modern Family social community, “MOFY Nation”
• Contacted me about sharing MOFY Nation for a shirt.
• Few months later invited me to the Modern Family Fan Appreciation Day in Los Angeles!
• Free trip all from my Facebook Page
Modern Family Fan Appreciation Day
Monetize Example
Charlie Day Quotes
• Created October 13, 2011• First post: 17 Likes• About 1,200 photos posted• Hundreds of links• Millions of clicks• Hundreds of thousands in sales
Favorite Sources for Monetization
• Amazon Associates• Affiliate Offers * COUGH PEERFLY COUGH *• Giveaways• MyLikes• Teespring
Amazon Associates
• Amazon is the world’s largest online retailer• Products for pretty much ANY niche• Easy to use. Monthly payments.
Affiliate Offers
• You’re here. There are a TON of options!• Create your own angle if needed.– A quote about needing a job. A job finder affiliate
offer.– Over 10,000 clicks for free.
Giveaways
• A giveaway will drive engagement which means new Likes!– “Click LIKE to enter to win this awesome shirt”
• Link to the page to buy the product. Use an affiliate link!
• REQUIRE the completion of an affiliate offer to participate.
Giveaway Example
MyLikes
• MyLikes pays per click on “Web Link” campaigns you can post on social media sites.
• Pay weekly via PayPal.• Need to find campaign related to page.
Teespring
• New favorite source. Free to sign up and launch a shirt design “campaign”.
• You choose the price and “goal” for amount of shirts you want to sell.
• Paid shortly after campaign ends via PayPal.
Post consistently. Mix in money.
• Mix in posts with links you are making money from with consistent GOOD content that gets engagement.
• Keep your fans happy and they’ll keep you happy.
Build. Grow. Monetize.
• My example Pages:– http://fb.com/MitchHedbergJoke– http://fb.com/PhilDunphyQuotes– http://fb.com/CharlieDayQuotes
• Page I learn from:– http://fb.com/ilovemydogfans
Questions?
• luke@peerfly.com• LukePeerFly.com• @LukePeerFly• Fb.com/LukePeerFly