How A Reputed Hospital in India generating1.4 million Advt. Value on Facebook.

The Social Media

- Facebook

Disclaimer: This study is conducted for understanding the current trends in social media and internet about Hospitals in Hyderabad. This is purely for Research and learning purpose only. To reuse the same please take the written permission from

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Facebook Facts

1. Facebook is the world’s largest and biggest social media network.

2. It is called as the third largest populated country, its subscribers

are more than 100 Crores.

3. Facebook has become one of the best platforms to build brands,

promote products and services and sell.

4. 864 Million Daily Active Users as on Sept 2014

5. 703 Million Daily Active Users as on Sept 2014

6. 82.2% of users are outside USA.

Source: http://newsroom.fb.com/company-info/

Facebook Pages

“Facebook Pages are designed and used by the business

houses / celebrities for brand building, promote

products & services and sell products”

These pages are promoted in organic (non – paid) and in-organic (paid) form.

Elements on Facebook Page

1. Cover Photo / Profile Picture 2. Facebook Tab3. News Feed (Text Posts / Image Post / Video Post)4. Buttons5. Left Column

- People / About / Apps / Posts to Page / Photos / Videos / Liked by this page

The Apollo Hospitals

Apollo Hospitals are having more than 20,00,000 Likes on Facebook Page

The twitter followers for @HospitalsApollo are more than 5,00,000, total tweets are 2.19K.

It had posted 212 Videos on YouTube & 18,500 followers on LinkedIn.

The Apollo Hospitals

It is the only hospital in Hyderabad, which is having Alexa Ranking less than 1,00,000; Having

strong pressence in social media and building brand on social media platform..

We have chosen Apollo Hospitals to understand the best practices by them on

Social Media

www.facebook.com/TheApolloHospitals

Apollo Hospitals are easily found on Facebook with a search string..“Apollo Hospitals”There is no ambiguity in finding hospital.

Apollo Hospitals Logo is set as Profile Picture & The cover page is well designed on theme “Let’s Talk Health”. It is brand building & customer awareness campaign run on web and social media by Apollo Hospitals.

www.facebook.com/TheApolloHospitals

Apollo Hospitals has customized their “Facebook Tabs” & Installed 15 Custom Tabs

on Facebook Page.

These custom tabs are major links to their website & An image in this tab tell the purpose and a well CTA has been defined on click it redirects to the website of Apollo Hospital.

www.facebook.com/TheApolloHospitals

Sample Custom Tab of Apollo

Hospitals.

On Click the Facebook Page redirects to website of Apollo Hospitals https://www.apollohospitals.com/bloodconnections/login.php

www.facebook.com/TheApolloHospitals

The Left - Hand column of Apollo HospitalsPage shows their people; About, InstalledApps, Photos, Videos & Pages they like; Poststo page.

Installed Apps will give lot of advantage in Facebook

Page Ranking & Search Results.

www.facebook.com/TheApolloHospitals

Apollo Hospitals has posted their milestones on timeline since inception to till date. 1983 to 2014.

www.facebook.com/TheApolloHospitals

Apollo Hospitals has posted 131 posts from 30th Oct 2014 to 26th

Nov 2014. Of them, The highest engaged post was posted on 24th November 2014, It has 4,489 Likes, 40 Comments & 64 shares. Source: www.fanpagekarma.com

What’s happening on Internet

POST TYPES

Total PostsAvg.

ReactionsAvg. Likes

Avg. Comments

Avg. Shares

Status 0 0 0 0 0Picture 131 288 248 17 23

Link 7 92 86 3.6 1.7Video 3 53 50 3 0Offers 0 0 0 0 0Music 0 0 0 0 0Slides 0 0 0 0 0Others 0 0 0 0 0Total 141 274 236 16 22

The Apollo Hospitals have posted 131 images in news feed from 30th

Oct – 26th Nov 2014. An Image Communicates better than the text.Source: www.fanpagekarma.com

The most important slide comes now!!

Monthly Advt. Value generated through Facebook

The Apollo Hospitals has generated Euro 18324/- = INR 14.137 Lacs Monthly Advertisement Value through

Facebook. Source: www.fanpagekarma.com : Currency converted at Rs.77.15/-

Recommendation

Facebook is widely used on Desktops & Mobiles.

Facebook is the biggest platform to promote brands, products and services.

Post daily 4 to 5 posts to optimize and improve the performance.

For better results employee professionals.

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