Gender, Race and Sexuality

in Advertising

GENDERand

SEXUALITY

“It is quite evident that gender, sexuality and

advertising are all directly linked with

one another.”

“Marketing minds have finally figured out that sex

sells”

“Advertisements in mainstream magazines have increasingly relied

on the explicit sexualization of both

men and women to sell products.”

“The advertising/ marketing team has decided that

wits and sex cannot possibly go wrong.”

“All you need is…the touch that transforms the gender-oppressive product into a gender-

bender, gender-celebratory one.”

“Even controversy can be effective in getting a brand or name into

the public eye”

RACE

“Minorities were either invisible in mainstream

media, or handed negative roles that

generally had them in a subservient position"

“Today, you're starting to see a juxtaposition of

blacks and whites together, doing the things people do.”

"Going forward, all advertising is going to

be multicultural by definition”