Gender, race, and sexuality in advertising
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Transcript of Gender, race, and sexuality in advertising
Gender, Race and Sexuality
in Advertising
GENDERand
SEXUALITY
“It is quite evident that gender, sexuality and
advertising are all directly linked with
one another.”
“Marketing minds have finally figured out that sex
sells”
“Advertisements in mainstream magazines have increasingly relied
on the explicit sexualization of both
men and women to sell products.”
“The advertising/ marketing team has decided that
wits and sex cannot possibly go wrong.”
“All you need is…the touch that transforms the gender-oppressive product into a gender-
bender, gender-celebratory one.”
“Even controversy can be effective in getting a brand or name into
the public eye”
RACE
“Minorities were either invisible in mainstream
media, or handed negative roles that
generally had them in a subservient position"
“Today, you're starting to see a juxtaposition of
blacks and whites together, doing the things people do.”
"Going forward, all advertising is going to
be multicultural by definition”