Geek Seo

Post on 14-Jan-2015

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Transcript of Geek Seo

Presented by Adryenn Ashley atLeveraging The Power of the Internet

Taking The “GEEK”Out OfSEO

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What is SEO? Search Engine Optimization

“Designing Your Website To Rank Highly In The Search Engines For A Particular Keyword/s.”

Secret: You can SEO perfectly, but if there is no traffic there, you won’t improve your sales.

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Why Do I Need To Know It?

“So People Who Are Looking To Buy Can Find You”

Imagine: You have a top notch product, perfect price point, and a killer converting website… and nobody knows you’re there!

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How Do You Do It? Do It Yourself Hire It Out Forget It

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How Do You Stand OutHow Do You Stand OutIn The Crowd…In The Crowd…

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Blue Ocean StrategyBlue Ocean Strategy

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BENEFITS

Original Idea Little or No

Competition Potential For Big Win

CHALLENGES

Have To Train Public Beating Down New

Path No Clear Cut Win

Strategy

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Traffic StampedeTraffic Stampede

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BENEFITS

Clear Path To Sales Customer Is Ready To

Buy Can Sell Other

Peoples Products For Commission

CHALLENGES

Not In Control Of End Product If Affiliate Sales

Complex Recipe – Not For Non-Techies

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So Where Do You

Find TheMONEY?

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If You Were Selling Custom If You Were Selling Custom Cross Pendants Who Would Cross Pendants Who Would

You Rather Market To?You Rather Market To?

Everybody?Everybody?

Or A Bible Study Group?Or A Bible Study Group?

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(Not So Secret) (Not So Secret) SECRETSECRET::

Find Out What Your Find Out What Your Audience Wants To Buy –Audience Wants To Buy –

Then SELL It To Them!Then SELL It To Them!(for lots of money)(for lots of money)

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NON-BUYERS LOOK FOR:

Answers to questions that they need quickly;

News; Television Shows; Social Media; Gossip.

BUYERS LOOK FOR:

Information about something specific they are ready to buy NOW!

Specific search terms; Physical Products; Specific Services By

Location.

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How To FindHow To FindProfitable KeywordsProfitable Keywords

ExampleExample::

San Jose RealtorSan Jose Realtor

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GoogleGoogleKeywordKeyword

ToolTool

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What To Look For:What To Look For:

Search VolumeSearch VolumeAverage CPCAverage CPC

Advertiser CompetitionAdvertiser Competition

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Where To Use It:Where To Use It:

Title of Your PageTitle of Your Page11stst and last line of articles and last line of articles

Anchor TextAnchor TextTitle of Embedded VideoTitle of Embedded Video

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So do you see So do you see an obstacle…an obstacle…

Or anOr anOPPORTUNITY?OPPORTUNITY?

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BootcampBootcampOct 2-4Oct 2-4San JoseSan Jose

Single $1297Single $1297Double $1947Double $1947

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Why You NEED To Be ThereWhy You NEED To Be There

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Special Offer:Special Offer:

Single Single $500$500Double Double $800$800Plus! Today only get a copy of Ann & Adryenn’sSocial Media Success Strategy CDs as a BONUS!

Adryenn Ashley’s

http://CashFlowDNA.com