Post on 25-Dec-2015
Product placements
Product placement, or embedded marketing is advertising strategy so that the
brand logos or products shown through different media, such as TV shows, Movies,
Reality shows, Tiny movies, sport, music videos and real life.
Motivation
Assumption 1:
Advertisement is art. There is no doubt that media(movies, videos) are art. Product placement becomes
more and more popular in every medium. Recently, local citizens compliant that TVB which the local
television company that there are too much advertisement in its shows. It forces our government to
distribute the TV licenses to other companies so we can watch high quality shows, for example many
people want to watch HKTV drama than the TVB however the government did not allow it. So many ague
the HKTV should have the license.
Assumption2:
Art is basis on money. The value of art is linking to money. Because most of the televisions, movies are
built on advertisement. Without the budget from the advertising companies, the media cannot alive. Also,
as we can see, advertisement is in everywhere, product placements appear in media is unavoidable.
Why Product placement
The profit spent on product placement increased from $190 million in
1974 to $3 billion in 2004. ~ 30% of people said that they would be
persuaded to try a brand after having seen it, over 40% among 15 to
24 year-olds. 61% of people said that they noticed brands advertised,
compared with 62% of those who said regular TV commercials was
more effective; 23% named text messaging and 47% named radio
ads.
Examples: Asian
Televisionshows
Movies Reality shows Tiny movies
Cook away Lady May-Chicken juice(2013)
Hong Kong
All's Well End's Well(2012)- sea horse
productsHong Kong
The voice of China (2013)- Herbal Tea
ChinaPepsi(2013)
Chia
Foreign
Television shows Movies Reality shows
24-Apple Michael BayTransformers(2009)-Emoto
American idol-Coca Cola
References: http://en.wikipedia.org/wiki/Product_placement
Definition of product placement
http://theclustermag.com/blog/2013/01/the-end-of-us-versus-them/#
Cluster Mag > Arts > The End of Us Versus Them
http://www.youtube.com/results?search_query=%E6%8A%8A%E6%A8%82%E5%B8%B6%E5%9B%9E%E5%AE%B6+eng&sm=3
Pepsi(2013)
http://www.youtube.com/watch?v=IzSW_0so3JQ
The voice of china
http://www.slideshare.net/aneesruby/959289-634382366716327500
Product Placement