Post on 20-Jun-2015
seeing green:
communicating with the
environmentally conscious
traveler
hsmai cornell collegiate chapter gb5 11.5.09
agenda
the announcements
the webinar
the distinction
the article
the action
the links
the announcements
11.7 intercollegiate networking mixer
11.9 breakfast audience with bob gilbert
11.17 meet-and-greet with andy dolce
11.19 general body 6 – distribution
11.23/24 fall fundraiser in world atrium
12.3 general body 7 – meet philip wolf
12.3 holiday party at llenroc @ 8 pm
meet-greet with andy dolce
known for elevating the meeting and conference center model to reflect clients’ needs for environments that inspire creativity and learning. andy also holds the distinction of being named one of the “25 Most Influential Executives” in the meetings and travel industries by both Meeting News and Business Travel News magazines.
11.17, saks hospitality suite 4:30 pm limited to 20 students. rsvp to gsb28
fall fundraiser
11.22 prep day
11.23/24 fundraiser in atrium, 10-3
email graham (grw53) to assist
proceeds go spring conference
need chefs and sales people
meet-greet with philip wolf
a respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. After two decades of analyzing, scrutinizing and opining on strategic change and market trends, he is now a recognized industry authority.
12.3, saks hospitality suite 4:30 pm
limited to 20 students: RSVP to gsb28
acknowledging official members
alix morris, ’11
mike mclaughlin, ‘13
esther jeong, ’12
the distinction
green marketing
greenwashing
examples
green marketing
marketing of products that are presumed to be environmentally safe; incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.
example: world wild fund
the WWF “Give A Hand to Wildlife” campaign was developed at Saatchi & Saatchi Simko, Geneva, by creative director Olivier Girard, copywriter Jean-Michael Larsen, art director Nicolas Poulain, with body painter Guido Daniele.
greenwashing
term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources
greenwashing…
and some more…
I Drink Bottled Water (But It's Okay - They're Eco-Shape)!
So we all drink the occasional bottle of water. But let's get real...don't pretend that just because it's curvy, the plastic bottle is green. It's not. It's plastic.
the article When Green Is Another Word for
Cheap
the action
mariko fujio-white, ‘12
solar decathlon
net impact conference
2009 solar decathlon
competition sponsored by the department of energy
communications team
net impact conference
SEA: sustainable enterprise association
“Innovation and Entrepreneurship: The New Business Models of Sustainable Hospitality”
“magnify your impact”
the sources
http://findarticles.com/p/articles/mi_m1594/is_n6_v7/ai_19022373/
http://www.environmentalleader.com/2009/09/14/a-consumer-first-approach-to-sustainability/
http://www.slate.com/id/2212794/
http://www.ecohuddle.com/wiki/great-greenwashed-advertising
http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.shtm
http://hsmai.org/Events/hsmaiuniversity.cfm
http://www.roncastle.com/green-marketing-ideas.htm
http://images.google.com/images?hl=en&client=firefox-a&rls=org.mozilla:en-US:official&hs=tfU&q=give%20a%20hand%20WWF&um=1&ie=UTF-8&sa=N&tab=wi
the reminders
join hsmai facebook group
ioin wiggio group
become an official member
Visit www.hsmai.org (Click Join NOW! on top right-hand corner)
Click on Americas Region tab
On Membership page, click “Join Now!”
After enter e-mail address, select “Student Membership” option
become an official hsmai member
after this step, fill out these fields accordingly:
finally, submit payment!