CMO-mentum

The Chief Marketing Officer’s (CMO) sphere of influence and ability to shape business objectives is expanding dramatically. As the primary owners of growing mountains of data, CMOs have become valued strategic advisors for their increasing knowledge of customers, markets and competition – and expectations to deliver results have risen accordingly.

say marketing has changed radically over the past five years

89%

see their role as increasingly influential to business success

75%

feel the increasing expectations

80%

recognize data analytics as their most important challenge

think the challenge to transform and acquire new skills is increasing

82%

Based on a Deloitte survey of 300-plus CMOs conducted in partnership with the Institute of Communication Agencies.

Marketing world shifts into high gear

71%