Gathering CMO-mentum
1
CMO-mentum The Chief Marketing Officer’s (CMO) sphere of influence and ability to shape business objectives is expanding dramatically. As the primary owners of growing mountains of data, CMOs have become valued strategic advisors for their increasing knowledge of customers, markets and competition – and expectations to deliver results have risen accordingly. say marketing has changed radically over the past five years 89 % see their role as increasingly influential to business success 75 % feel the increasing expectations 80 % recognize data analytics as their most important challenge think the challenge to transform and acquire new skills is increasing 82 % Based on a Deloitte survey of 300-plus CMOs conducted in partnership with the Institute of Communication Agencies. Marketing world shifts into high gear 71 %
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Transcript of Gathering CMO-mentum
CMO-mentum
The Chief Marketing Officer’s (CMO) sphere of influence and ability to shape business objectives is expanding dramatically. As the primary owners of growing mountains of data, CMOs have become valued strategic advisors for their increasing knowledge of customers, markets and competition – and expectations to deliver results have risen accordingly.
say marketing has changed radically over the past five years
89%
see their role as increasingly influential to business success
75%
feel the increasing expectations
80%
recognize data analytics as their most important challenge
think the challenge to transform and acquire new skills is increasing
82%
Based on a Deloitte survey of 300-plus CMOs conducted in partnership with the Institute of Communication Agencies.
Marketing world shifts into high gear
71%
