GARRETT SHEA

SPORTS MARKETING

SPONSORSHIPS & EVENTS

Garrett Shea Sports Marketing

Garrett Shea

WHEN I WAS 13

F.B.I. PRO FOOTBALL HUH??

Garrett Shea Sports Marketing

Garrett Shea

WHO I AM TODAY

#1 FATHER & HUSBAND

#2 PASSIONATE ABOUT FOOTBALL AND THE VALUES IT

TEACHES YOUNG PEOPLE

#3 MARKETING, SPONSORSHIP AND EVENT PROFESSIONAL

Garrett Shea Sports Marketing

Mrs. Shea Olivia Julia Connor

Garrett Shea

FATHER & HUSBAND

Garrett Shea Sports Marketing

Garrett Shea

LOVE OF SPORTS, ACTIVITY & FOOTBALL

Son of a football coach College football player

Garrett Shea Sports Marketing

IT’S JUST A GAME BUT IT PREPARED ME FOR LIFE & WORK

LEAD

PREPARE

WORK ETHIC

BE A TEAMMATE

TAKE CHARGE

BE A TEAM PLAYER

BE COACHABLE

OVERCOME ADVERSITY

ABOUT DIVERSITY

SUCCEED UNDER PRESSURE

MANAGE MY TIME

IMPORTANCE OF EDUCATION

BE ACCOUNTABLE

BE STRONG MENTALLY

YOU MAKE YOUR OWN LUCK

SACRIFICE

HOW TO LOSE

HOW TO WIN

Garrett Shea

WHAT FOOTBALL TAUGHT ME

Garrett Shea Sports Marketing

Education Jobs/Experience

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BUSINESS, MARKETING & EVENTS

Garrett Shea Sports Marketing

Garrett Shea

FUN WORK MOMENTS

T.V. Production 40,000 Fans

Inside Alamodome

Taylor Swift

Feature Singer

Garrett Shea Sports Marketing

Garrett Shea

FUN WORK MOMENTS

Garrett Shea Sports Marketing

Garrett Shea

FUN WORK MOMENTS

Garrett Shea Sports Marketing

Garrett Shea

FUN WORK MOMENTS

Garrett Shea

WHAT IS THE COMPANY?

Official Youth Football Development Partner

of the NFL and all 32 NFL teams

National Governing Body

MISSION: MAKE THE SPORT OF FOOTBALL

BETTER AND SAFER!

2015 USA FOOTBALL OVERVIEW

WHO DO WE SERVE?

YOUTH HIGH SCHOOL

COACH PARENT/PLAYER

COMMISSIONER

COACH PLAYER

ATHLETIC DIRECTOR

2015 USA FOOTBALL OVERVIEW

WHO DO WE SERVE?

BOYS GIRLSPLAYERS ASPIRING

TO BE ELITE

Garrett Shea

MY JOB?

Design & Run Events

Design & Sell

Sponsorship Programs

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EVENT…THE FINISHED PRODUCT

Secure Media Partners

vs.

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DESIGNING THE EVENT

Key Venue

Recruit Teams Securing Lodging

Equipment

Busing

Food

Staffing Plan

Budget

Marketing

Garrett Shea

MARKETS & LOGISTICS

Phoenix, AZ

Bay Area, CA

Los Angeles, CA

Mission Viejo, CA

Denver, CO

Washington, D.C.

Jacksonville, FL

Tampa, FL

Atlanta, GA

Chicago, IL

Indianapolis, IN

Boston, MA

Canton, OH

Baltimore, MD

Minneapolis, MN

Kansas City, MO

Charlotte, NC

New Brunswick, NJ

Oklahoma City, OK

Nashville, TN

Austin, TX

Dallas, TX

Houston, TX

College Station, TX

Seattle, WA

Milwaukee, WI

Garrett Shea

BUILDING THE PRODUCT

USA Football has featured NCAA Division-I coaches at National Team events from

universities including:

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ATTRACTING PARTICIPANTS

Tyrann Mathieu

Arizona Cardinals

Stephon Tuitt

Pittsburgh Steelers

Jack Mewhort

Indianapolis Colts

Brian Winters

New York Jets

Aaron Dobson

New England Patriots

Josh Huff

Philadelphia Eagles

PROJECTED

2015 FIRST

ROUND PICKS

Jameis Winston

Florida State

Todd Gurley

Georgia

Malcom Brown

Texas

Devin Funchess

Michigan

Michael Bennett

Ohio State

Garrett Shea

ATTRACTING PARTICIPANTS

Garrett Shea Sports Marketing

Garrett Shea

POP QUIZ

NAME ONE THING YOU HAVE TO

DO WHEN DESIGNING AN EVENT?

GARRETT SHEA

WHAT ARE SPONSORS?

COMPANIES THAT SUPPORT EVENTS OR PROGRAMS BY

PROVIDING MONEY OR THEIR “STUFF”.

THEY WANT YOU TO LIKE THEM…

THEY WANT YOUR PARENTS TO LIKE THEM…

THEY WANT TO GIVE BACK TO THE COMMUNITY…

THEY WANT TO CREATE GREAT EXPERIENCES FOR YOU &

YOUR PARENTS…

GARRETT SHEA

SPONSORSHIP’S THREE MAIN AREAS

SPONSORSHIP SALES

SPONSORSHIP ACTIVATION & MARKETING

SPONSORSHIP ADVISEMENT & CONSULTING

GARRETT SHEA

CURRENT SPONSORS

2015 USA FOOTBALL OVERVIEW

SPONSORSHIP PROGRAMS

2015 USA FOOTBALL OVERVIEW

SPONSORSHIP MARKETING

Microsite designed & built by USA Football

Co-branded social media promotional tools

customized for each athlete

User-generated content: Finalists submitted videos telling their respective Heart of a Giant

story for consideration of grand prize. Videos above are from 2015 co-winners,

Anthony Cortazzo and Jeremiah Minyard (click images above to view)

Heart of a Giant award co-winners received branded trophy and

$5,000 equipment grants for their high school football teamsNY Giants punter Steve Weatherford

served as program ambassador

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Garrett Shea

SPONSOR ACTIVATION

SPONSORSHIP MARKETING

IN THE CRANBURY SCHOOL

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Garrett Shea

POP QUIZ

NAME ONE OF THE THREE

AREAS WITHIN SPONSORSHIP?

@USNFT @USAFOOTBALL

Garrett Shea

Senior Director, Sponsorship & National Teams

USA Football

www.usafootball.com