Post on 15-Jul-2015
Dive Into The World Of Gamification With These 5 Books
A list created by Captain Up Read Full Blog Post Here
“Hooked: How to Build Habit Forming Products” by Nir Eyal
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“This book is a guide into the mind of a user and a definite must for product managers. It will teach you how to build products people can not resist, what controls our behavior and the practical insights to create user habits.”
“Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely
“Ariely refutes the common assumption that we behave rationally to things that are going on around us. If you want to get a better insight into the psychology behind people when it comes to decision making and how we systematically behave in predictable ways- pick up this book!”WebsiteTwitter
“Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke:
“Gamify shows Gamification in full action. Burke will teach you how to engage and motivate people to achieve their goals whilst working towards organizational objectives.
The book includes case studies from influential leaders who have successfully implemented Gamification strategies in their business and identifies the characteristics that lead to success.”
“Reality is Broken: Why Games Make Us Better and How They Can Change the World” by Jane McGonigal
“Ever asked yourself why the virtual world is so easy to get addicted to? According to McGonigal the reason is due to the fact that gaming fulfills genuine human needs. In her book she reveals how lessons of game design can fix problems in the real world and how games are improving the quality of our lives.”
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“For the Win: How Game Thinking Can Revolutionize Your Business” by Kevin Werbach
“Authors, Werbach and Hunter explain the skillful construction of games in regards to both human motivation and psychology. They demonstrate how game thinking can motivate employees and customers and create engaging experiences which can transform your business.”
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COMING SOON:
“Actionable Gamification: Beyond Points, Badges and Leader-boards” By Yu-Kai Chou
A deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activitiesWebsiteTwitter
Check out the full post on our Captain Up blog here!
Are there any books we’ve missed?
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