Integrating Social Media

Social Media is the Digital “Wild West”

• Fast-paced• Rules not yet completely defined• Best practices can change quickly• New outlets opening up often• One person has an idea/technique that works;

everyone else replicates• Worth participating

Putting Social Media Into a Jewish Context

Jewish Geography

• Connect with others

• Discover unexpected “friends” in common

• Alumni/community groups

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Putting Social Media Into a Jewish Context

Virtual synagogue/JCC

• News/ view program information

• Lifecycle event updates

• Articles/questions posted promoting discussion

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Putting Social Media Into a Jewish Context

Tradition of Talmudic Debate

• Two Jews = three opinions

• People like to talk

• Say what you want in 140 characters or less

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Putting social media into a Jewish context

#Hashtag = kibbutzing

• Bubbes have been doing it for ages

• Search #hashtag and find everything in one place

• Great for archiving events, tracking community response

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Practical Usage for Federations & Jewish Orgs

• Promote event registration• Crisis campaign and updates• Link to web-hosted content

like calendar or articles• Community News

• Live event updates from field• Community surveys/polls• Virtual conversations

Another Channel for Marketing & Communications

Opportunity to reinforce or “glue together” messaging from other channels:• Advertising (print or online)• Blogs/Web-based articles• Direct Mail• Emails• Newsletters (print or online)• Press releases

Outlet to Reinforce Messaging Already in Use

Newsletter EmailWeb Site

Thank you

Shana SiskOnline Marketing SpecialistThe Jewish Federations of North AmericaShana.Sisk@JewishFederations.org@jfederations @shaninu #JFNAGA